Marketing Manager II, Go to Market

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.
Job Duties and Responsibilities
Candidates must be willing to participate in at least one in-person interview.
The DISH and Sling (Video Services) Go-To-Market team is accountable for the strategy, growth, and development of all marketing initiatives driving the DISH TV business annually. This team manages the campaigns and initiatives that tell our brand story, reach our target audiences, and drive our yearly sales goals. This is an exciting, dynamic role to have during an exciting time at DISH, as we look to evolve our offerings based on the changing dynamics in the category and our entry into Wireless. This is a high-energy role for a well-rounded business professional that can hit the ground running and drive results immediately. This role is demanding given the dynamic market landscape and new marketing challenges, and will allow the right candidate the opportunity to make a big impact in a short time as they grow a critical channel for DISH.
Key Responsibilities:

• Developing, implementing and maintaining annual DISH and Sling Marketing General Market Go-To-Market Calendar, inclusive of all campaigns, offers, tests, initiatives and tactic coordination from top-of-funnel to bottom funnel
• Leading Go-To-Market tactical campaigns and initiatives based on DISH Marketing 3-year strategies, acquisition targets, new product launches and offers
• Working cross functionally with Marketing Centers of Excellence to launch campaigns, initiatives and offers with strategies and objectives and goals defined
• Writing Business and/or initiative briefs, inclusive of background, financial analysis, launch plans, cross-functional team coordination, key meetings/approvals, performance reporting, and archiving/postmortems
• Leading coordination of annual Marketing Offer strategy (cross-tactic; cross sales channels), inclusive of core pricing, technology launches, free/GWP, gift cards, partner co-marketing, competitive response, faux offers and more
• Developing strategy, implementing and executing marketing cross-sell campaigns, including Wireless, Smart Home and other cross-portfolio opportunities
• Coordinating resources required for executing with excellence - including business brief, business rules, disclaimers/requirements, marketing Guidelines, Marketing Fact Sheets, Review/Approval Processes
• Coordinating campaign-level performance share-out across teams, channels and tactics, including KPI's, message tests, offer testing and image testing

Skills, Experience and Requirements
Education and Experience:

• Bachelor's degree from a 4-year university or equivalent combination of education and experience
• 7-10 years of marketing experience

Skills and Qualifications:

• Experience across full-funnel marketing: brand, digital, direct response, and partner marketing
• Ability to think strategically about both customer and market information; comfortable analyzing marketing data to see big picture
• Ability to influence and collaborate across various functional groups including sales, Marketing Centers of Excellence (Digital, Insights, Analytics, Brand, PMO, Finance, etc) and creative agencies
• Lead integrated marketing campaigns test and learn
• Strong interpersonal skills that encourage team collaboration and promote enthusiasm; build trust with external and cross-functional partners
• Must be results oriented and have an understanding of metrics and data, as well as the ability to infer implications and make recommendations based on key information alongside Finance and Marketing Analytics teams
• Adept at telling stories via presentations, comfortable presenting to leadership
• Thrive in a fast-paced and ever-changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis, and a proven track record of communicating effectively

• Problem solver, process and detail oriented

Visa sponsorship not available for this role
Salary Ranges
Compensation: $96,250.00/Year - $137,500.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )