Drive digital marketing strategies for B2B lead generation in education sector, manage campaigns, design collateral, and optimize web performance.
At StraighterLine we are on a mission to help students succeed!
About Us
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine’s 215 courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace. Visit www.straighterline.com for more information.
About the Role
StraighterLine is seeking a versatile, results-oriented Marketing Manager to support digital marketing initiatives across our early childhood education (ECE) brands—CCEI and ProSolutions Training. This role is ideal for a marketing generalist with a proven track record in B2B lead generation, strong creative design skills, and experience across all core digital marketing channels.
The ideal candidate will lead end-to-end campaign execution, with a particular focus on state-level partnerships, strategic corporate accounts, and institutional outreach in the education sector. This role requires fluency in paid social, email automation, landing page design, SEO/SEM, and the ability to manage external partners such as freelancers or agencies.
Key Responsibilities
- Lead multi-channel digital campaigns to support B2B lead generation across CCEI and ProSolutions Training
- Collaborate cross-functionally with Sales and Product teams to align marketing initiatives with organizational goals
- Manage external resources (freelancers, agencies, vendors) to supplement internal capabilities when needed
- Own the visual execution of marketing materials including landing pages, email templates, digital ads, and sales enablement collateral
- Use strong design skills to create brand-consistent, conversion-focused content in tools like Canva, Adobe Creative Suite, or similar
- Manage brand websites to ensure accuracy, SEO optimization, and effective lead capture
- Monitor performance using Google Analytics, HubSpot, and other tools
- Execute segmented B2B nurture campaigns using HubSpot and Salesforce Marketing Cloud
- Build drip campaigns, optimize subject lines and CTAs, and ensure compliance with marketing preferences and regulations
- Build and optimize landing pages using Unbounce or comparable tools
- Conduct A/B and multivariate testing to improve conversion metrics
- Plan, execute, and optimize paid social advertising campaigns across LinkedIn, Meta, and other relevant platforms
- Manage search marketing (Google Ads, Bing) budgets, keywords, and ad copy to generate qualified inbound leads
- Develop marketing collateral tailored to state agencies, educational institutions, and strategic enterprise partners
- Collaborate with Sales to deliver tools that accelerate lead conversion and improve outreach impact
- Track and report on campaign performance, budget utilization, and lead conversion
- Present insights and make data-informed recommendations for ongoing optimization
Marketing Strategy & Campaign Execution
Creative Design & Content Development
Website & Conversion Optimization
Email Marketing & Automation
Landing Page Development & A/B Testing
Paid Social & SEM
Sales Enablement & Institutional Marketing
Analytics & Reporting
Key Qualifications
- 4+ years of digital marketing experience with a B2B lead generation focus
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Demonstrated experience as a marketing generalist with strength in digital design and campaign execution
- Proficient in:
- HubSpot (workflows, email marketing, reporting)
- Salesforce Marketing Cloud
- Salesforce CRM
- Unbounce or similar landing page platforms
- Google Ads, Google Analytics, Meta Ads, LinkedIn Ads, and SEO tools like SEMrush or Ahrefs
- Proven ability to manage external vendors, freelancers, and contractors
- Familiarity with state agencies, education institutions, or strategic partnerships is a strong plus
- Strong communication and collaboration skills with a proactive, self-driven work style
Why Join StraighterLine?
Play a key role in advancing education access and professional development for early childhood educators
Join two respected, mission-driven ECE brands: CCEI and ProSolutions Training
100% remote role with quarterly in-person collaboration opportunities
Fast-paced, growth-oriented environment with the autonomy to make an impact
Working at StraighterLine
StraighterLine team members work every day knowing that they are helping learners on their path to employability and career success. We're an inclusive team that fosters collaboration, that trusts and communicates openly. Like our students, we are lifelong learners and strive for excellence in our work. We are committed to bringing innovative solutions to the field - your ideas will never go unheard. And, best of all, we love to celebrate each other's contributions and wins.
We also know how important a life outside of work is, and the support that employers can contribute.
Our Benefits:
Generous time off policies, 13 public holidays.
Medical, Dental, and Vision Insurance Coverage (*one option full funded by StraighterLine)
401K Safe Harbor: StraighterLine contributes 3% of your total salary whether you contribute or not
Six weeks paid parental leave
Free StraighterLine courses for you and your family members
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Top Skills
Adobe Creative Suite
Ahrefs
Canva
Google Ads
Google Analytics
Hubspot
Linkedin Ads
Meta Ads
Salesforce CRM
Salesforce Marketing Cloud
Semrush
Unbounce
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