Marketing Manager, Developer

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning creative and marketing, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

We’re looking for a Marketing Manager, Developer to help grow and engage Snap’s developer community—particularly AR creators using Lens Studio and building for Spectacles. You’ll develop thoughtful, community-first strategies that drive awareness, adoption, and retention of Snap AR tools and platforms.

You’ll work closely with Product Marketing, Developer Relations, Comms, Content, Social, Insights, and regional teams to shape and execute impactful global campaigns.This role reports to the Global Director, Developer Marketing

What you’ll do: 

• Plan & Execute Campaigns: Build and deliver integrated, multi-channel marketing campaigns to grow the Snap AR developer ecosystem.

• Drive Developer Engagement: Lead initiatives, events, and social activations that attract and retain developers—both established creators and new entrants.

• Support Product GTM: Collaborate on go-to-market plans for Lens Studio and Spectacles with targeted developer communications.

• Own Campaign Development: From creative brief to go-live, lead the full campaign lifecycle—using sound judgment, cross-functional leadership, and independent decision-making to deliver high-impact work.

• Partner with Social & Community Teams: Ensure messaging is amplified, relevant, and developer-centric—highlighting creator stories and community moments.

• Collaborate Cross-Functionally: Sync with Creative, Product, DevRel, Events, Comms, and Brand Marketing to drive cohesive storytelling and activation.

• Manage Always-On Social: Oversee agency execution to ensure community-first, high-impact content across Snap AR channels.

• Champion the Developer Voice: Advocate for the needs, goals, and creative contributions of Snap’s developer community in every aspect of marketing.

• A​​pply Strategic Judgment: Use data, developer insights, and business context to guide decisions, evaluate trade-offs, and influence campaign direction in a fast-moving environment.

• Measure & Optimize: Set campaign KPIs, track performance, and apply insights to drive continuous improvement and impact.

• Drive XFN Alignment: Build strong relationships across Snap’s orgs to coordinate resources, resolve ambiguity, and ensure shared success across product, marketing, and developer goals.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.

• 10+ of marketing experience, with at least 2+ years focused on developer marketing, community growth, or platform ecosystems.

• Strategic thinker with sound judgment and the ability to navigate complex challenges, influence direction, and drive execution across cross-functional teams.

• Deep understanding and enthusiasm for developer platforms and the evolving landscape of AR, creative tech, and immersive computing.
   

Preferred Qualifications:

• Proven success in launching technical or developer-facing marketing programs

• Understanding of creative and AR/VR/XR developer communities and toolsets

• Strong project management skills across multiple concurrent launches

• Strategic thinker with a hands-on mindset—comfortable rolling up sleeves

• Experience with developer conferences, ambassador programs, or B2D content

• Passion for technology, innovation, and community

• Strong collaboration skills across global teams and external agencies

• Data-driven with ability to translate insights into action

• Proven ability to influence and align cross-functional teams

• Intellectual curiosity and proactive drive to identify new opportunities

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $190,000-$284,000 annually.

Zone B:

The base salary range for this position is $181,000-$270,000 annually.

Zone C:

The base salary range for this position is $162,000-$241,000 annually.

This position is eligible for equity in the form of RSUs.