GE Healthcare
Marketing Manager: Demand Generation & Activation – Alzheimer’s Diagnostics – US Radiopharmaceuticals
This role works in close partnership with Product Marketing team to translate brand and product strategy into high-quality, compliant execution that engages customers, supports the field, and drives measurable commercial impact.
This individual serves as the primary owner of marketing activation, ensuring consistent brand presence across digital, media, and in-person channels while optimizing performance through data-driven insights. Job Description
Key Responsibilities
Works closely with Product Marketing to operationalize brand and product strategy into demand generation programs.
Lead demand generation strategy and execution aligned with Alzheimer’s Diagnostics and Vizamyl commercial priorities.
Design and manage integrated marketing programs that drive awareness, engagement, and action across the customer journey.
Collaborate with Sales to ensure demand programs support field priorities and account strategies.
Own end-to-end omni-channel campaign strategy and execution across digital, media, and in-person channels.
Coordinate with Product Marketing, internal centers of excellence, and agency partners to ensure consistent messaging and execution.
Monitor campaign performance and optimize tactics based on engagement, conversion, and ROI metrics.
Manage agency relationships, including media planning, buying, and performance optimization.
Coordinate marketing automation and digital execution in partnership with MarComm, MarTech and digital teams.
Ensure operational excellence, timeline discipline, and budget adherence across activation initiatives.
Own national and regional event strategy in support of demand generation and brand presence.
Partner with Product Marketing to ensure event messaging, content, and experiences align to product strategy.
Lead planning and execution of marketing-supported events, including brand presence, content development, and experience design.
Coordinate KOL, external, and internal events in collaboration with medical, sales, and events teams.
Ensure consistent brand representation across live, virtual, and hybrid events.
Execute digital and field enablement initiatives that support demand generation.
Partner with Product Marketing and Sales Enablement to support adoption of tools and programs.
Track usage, impact, and ROI of deployed initiatives.
Key Capabilities
Strong demand generation and activation expertise in healthcare, MedTech, diagnostics, or pharmaceuticals.
Proven ability to partner effectively with Product Marketing to translate strategy into execution.
Deep experience in omni-channel campaign strategy and management.
Strong event strategy and marketing-led event execution experience (brand presence, messaging, experience design).
Operational rigor with strong project management and compliance orientation.
Data-driven mindset with experience measuring campaign and event performance.
Qualifications
Bachelor’s degree required.
5+ years of marketing experience in healthcare, MedTech, diagnostics, or pharmaceuticals.
Demonstrated experience executing demand generation campaigns in partnership with product or brand marketing.
Strong marketing-side event experience, including managing brand presence, messaging, and execution at national, regional, and internal events.
Experience working with marketing automation platforms, digital tools, and agency partners.
Proven ability to manage multiple concurrent initiatives in a matrixed organization.
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
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