At Veracyte, we offer exciting career opportunities for those interested in joining a pioneering team that is committed to transforming cancer care for patients across the globe. Working at Veracyte enables our employees to not only make a meaningful impact on the lives of patients, but to also learn and grow within a purpose driven environment. This is what we call the Veracyte way – it’s about how we work together, guided by our values, to give clinicians the insights they need to help patients make life-changing decisions.
Our Values:
- We Seek A Better Way: We innovate boldly, learn from our setbacks, and are resilient in our pursuit to transform cancer care
- We Make It Happen: We act with urgency, commit to quality, and bring fun to our hard work
- We Are Stronger Together: We collaborate openly, seek to understand, and celebrate our wins
- We Care Deeply: We embrace our differences, do the right thing, and encourage each other
Veracyte is seeking a Marketing Manager for the Prosigna Breast Cancer Assay, a genomic test designed to aid in treatment decisions for patients with breast cancer. The Marketing Manager will help drive global growth in Prosigna and breast cancer product portfolio by developing a multi-channel marketing plan, creating messaging, collateral and collaborating with field teams to enable sales growth.
The ideal candidate will have experience with product marketing and brand development, gathering voice of customer feedback, product positioning, and digital marketing strategies.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Execute marketing operations for all aspects:
- Lead the development of the creation of global and US specific marketing materials
- Lead and support the development of content for digital marketing activities, including the website and social media, in collaboration with the corporate marketing team
- Lead conference planning and execution in collaboration with the corporate marketing team
- Budget management
Closely partner with sales to:
- Develop and ensure that breast cancer messaging, sales tools, and other collateral are continuously relevant and accurate
- Create new marketing collateral and sales training, as needed
- Consistently keep a pulse on the latest market developments and proactively refine strategy, selling direction and tactics as necessary
- Distill customer feedback into actionable and appropriate marketing-related solutions
Execute assigned aspects of the ongoing commercial initiatives to drive significant revenue growth
Conduct qualitative and quantitative voice of customer research, market assessment, competitive analysis, as necessary to support product sales growth and product improvement
Build relationships with key physicians to build domain expertise and strategic insights
Who You Are:
You are a highly motivated, results-driven individual with entrepreneurial drive and a track record of success in marketing. You have a deep sense of accountability and desire to own the product, from crafting the strategy to rolling up your sleeves and executing the tactics.
Additional Qualifications Include:
- Bachelor’s degree in science required
- 5+ years combined experience in marketing/sales preferred
- Experience with LDT and IVD marketing
- Experience working cross-functionally
- Excellent attention to detail required
- Excellent presentation, written, verbal communication, and interpersonal skills
- Excellent analytical and technical skills
- Adaptability to changes and challenges
- Tenacity and the drive to make an impact
- Team player with demonstrated track record of collaboration with others
Location:
This role can be remote in the US. Minimum of 25% travel is expected. Travel to the San Diego, San Francisco and European home offices along with US and EU customer visits and conference attendance is expected
#LI-Remote, #LI-Hybrid
The final salary offered to a successful candidate will be dependent on several factors that may include but are not limited to years of experience, skillset, geographic location, industry, education, etc. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
What We Can Offer You
Veracyte is a growing company that offers significant career opportunities if you are curious, driven, patient-oriented and aspire to help us build a great company. We offer competitive compensation and benefits, and are committed to fostering an inclusive workforce, where diverse backgrounds are represented, engaged, and empowered to drive innovative ideas and decisions. We are thrilled to be recognized as a 2024 Certified™ Great Place to Work® in both the US and Israel - a testament to our dynamic, inclusive, and inspiring workplace where passion meets purpose.
About Veracyte
Veracyte (Nasdaq: VCYT) is a global diagnostics company whose vision is to transform cancer care for patients all over the world. We empower clinicians with the high-value insights they need to guide and assure patients at pivotal moments in the race to diagnose and treat cancer. Our Veracyte Diagnostics Platform delivers high-performing cancer tests that are fueled by broad genomic and clinical data, deep bioinformatic and AI capabilities, and a powerful evidence-generation engine, which ultimately drives durable reimbursement and guideline inclusion for our tests, along with new insights to support continued innovation and pipeline development. For more information, please visit www.veracyte.com or follow us on LinkedIn or X (Twitter).
Veracyte, Inc. is an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability status. Veracyte participates in E-Verify in the United States. View our CCPA Disclosure Notice.
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