Marketing Manager, B2B Go-To-Market

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Beyond connecting customers to their favorite entertainment, our Video Services team delivers an award-winning TV experience to millions of customers across DISH TV and Sling TV platforms. Our dynamic teams are unwavering in our commitment to continuous innovation, ensuring the evolution of products and the constant enhancement of the overall customer experience.
Job Duties and Responsibilities
Candidates must be willing to participate in at least one in-person interview.
This role drives the strategy, growth, and development of all marketing initiatives for the DISH Business Commercial TV segment. You will solve the challenge of reaching diverse commercial audiences by evolving brand stories and content pillars to match a changing category landscape and our entry into Wireless. Success is defined by the seamless orchestration of a full-funnel GTM calendar that delivers high-quality leads and achieves annual sales goals through collaborative cross-functional execution.
What Success Looks Like (Objectives)

• Orchestrate the annual B2B Go-To-Market calendar to ensure all campaigns, offers, and tactics are coordinated from top-of-funnel awareness to bottom-funnel conversion
• Drive the strategic development of vertical-specific campaigns and product launches based on key content pillars and emerging market dynamics
• Partner with Sales, Media Agencies, and Creative teams to define campaign objectives and launch initiatives that align with yearly revenue targets
• Author comprehensive initiative briefs that integrate financial analysis, launch plans, and performance reporting to ensure organizational alignment and post-mortem growth
• Optimize the B2B media strategy and CRM lead nurture campaigns to grow the sales pipeline and increase conversion rates for the commercial sales team
• Leverage AI-driven marketing automation and predictive analytics to personalize B2B messaging and enhance the efficiency of lead scoring and nurture sequences

Skills, Experience and Requirements
Core Skills and Competencies (What you'll bring)

• Advanced ability to think strategically about market information and analyze complex marketing data to derive big-picture business insights
• Demonstrated capability to influence and collaborate across various functional groups, including Sales, Media Agencies, and external third-party partners
• Critical experience managing full-funnel marketing campaigns-including brand, digital, and direct response-with a specific emphasis on B2B environments
• Strong interpersonal skills and emotional intelligence used to build trust with stakeholders and foster a culture of high-performance collaboration
• Proficiency in AI literacy and application to streamline content publication, automate lead nurturing, and optimize campaign-level performance sharing
• Proven track record of managing and developing individuals or small teams to achieve collective GTM objectives in a fast-paced setting

Additional Qualifications

• Experience with HubSpot and advanced Marketing CRM programs is highly preferred

Minimum Requirements

• Minimum Education: Bachelor's degree in Marketing, Communications, or a related field
• Minimum Experience: 6-8 years of experience in full-funnel marketing; at least 1-2 years of experience managing teams or direct reports
• Required Technical Skills: Must have experience with:
  
  • B2B Go-To-Market strategy and calendar management
  • Full-funnel digital marketing (LinkedIn, Paid Search, Native Content)
  • CRM-driven lead generation and nurture campaign execution

Visa sponsorship not available for this role
Salary Ranges
Compensation: $83,950.00/Year - $119,900.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )