The Marketing Manager will lead webinar programs and digital campaigns in the Americas, supporting pipeline growth and sales, with bilingual communication in English and Spanish.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Marketing Manager, Americas – Webinars at Coupa:
We’re searching for a Marketing Manager to lead the execution of webinar programs and digital campaign activations across the Americas, with a focus on pipeline impact and sales support. This role is ideal for someone who thrives in a fast-paced environment, loves collaborating across teams, and brings strong bilingual communication skills in English and Spanish—both written and verbal.
What You'll Do:
- Own the full lifecycle of webinars across the Americas region—building promotional plans, managing execution, and optimizing for engagement and pipeline conversion.
- Partner closely with the Sales and ADR teams to align marketing efforts with pipeline priorities, account strategies, and quarterly goals.
- Regionalize global campaigns for the Spanish-speaking Americas (including Mexico and South America)—adapting copy, assets, and digital strategy to reflect local nuances and resonate with target audiences.
- Write and edit compelling, audience-centric marketing copy in both English and Spanish across email, landing pages, and digital ads.
- Work cross-functionally with Field Marketing, Integrated Campaigns, Product and Solution Marketing, Creative, and Marketing Operations to orchestrate digital programs that scale across multiple channels.
- Manage webinar execution through platforms like Marketo, 6sense, Goldcast and Salesforce, including audience segmentation, lead flow tracking, and reporting.
- Juggle multiple projects simultaneously, keeping stakeholders informed and campaigns on track and on budget.
- Analyze program results and share insights for all activities across the Americas Growth Marketing team to optimize performance and pipeline contribution.
What You Will Bring to Coupa:
- 3–5+ years of B2B digital marketing experience, ideally in tech, SaaS, or enterprise software.
- Proven success managing webinars and digital campaigns that support pipeline creation and acceleration.
- Excellent writing, copyediting, and proofreading skills—bilingual proficiency in English and Spanish is required.
- Strong working knowledge of Marketo, 6sense, Salesforce, Goldcast or other webinar platforms, and campaign reporting best practices.
- A sharp eye for detail, solid organizational skills, and the ability to prioritize and execute across multiple concurrent projects.
- Comfortable navigating complex matrixed organizations and working with teams across regions and functions.
- A collaborative, proactive attitude and a passion for bringing marketing programs to life.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Top Skills
6Sense
Goldcast
Marketo
Salesforce
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