Marketing Intern

Position Summary

This position brings creativity to the forefront in helping the team reach its goals. This role supports the development and execution of marketing strategies through a mix of campaign coordination, research, content support, reporting, and administrative responsibilities.

Working closely with the marketing and communications teams throughout all phases of marketing campaigns, this intern will play an important role in developing, expanding, and maintaining our marketing channels. This internship offers hands-on learning experience in marketing, communications, writing, and design, while building practical knowledge of modern marketing strategies, tools, and workflows.

Position Scope

Responsibilities

• Collect quantitative and qualitative data from marketing campaigns.
• Perform market analysis and research on competitors, trends, and audience insights.
• Support the marketing team in daily administrative and operational tasks.
• Assist with promotional activities across social media, email, digital marketing, and related channels.
• Prepare presentations, reports, and supporting materials for internal and external use.
• Complete data-entry and content-related tasks such as lead reporting, blog creation, and website updates.
• Manage and update company databases and customer relationship management systems (CRM).
• Help organize and support marketing events, webinars, and other campaign activities.
• Collaborate with the marketing and communications teams to support campaign execution from planning through launch and follow-up.
• Contribute creative ideas to improve campaign performance, strengthen brand presence, and expand marketing reach.
• Learn and apply new tools, systems, and concepts such as Google Analytics, Excel pivot tables, BeePro email tools, AI tools, and other emerging marketing technologies.
• Maintain strong attention to detail, organization, and follow-through across multiple assignments.
• Demonstrate curiosity, initiative, and a willingness to ask questions, seek feedback, and grow through new or unfamiliar challenges.
• Model the company’s desired intern attributes, including:
  • Growth mindset and continuous improvement
  • Pragmatic problem-solving
  • Grit, resourcefulness, and adaptability
  • Accountability, reliability, and dependability
  • Team-first collaboration
  • Passion and enthusiasm for work, customers, and education
  • Strong verbal and written communication skills
  • Other duties as assigned

Qualifications:

• Education: Pursuing or recently completed an Associate’s or Bachelor’s degree in Marketing, Communications, Business, English, or a related field.
• Years of Experience: 0-1 years; internship, campus organization, freelance, or project-based experience is a plus.
• Strong desire to learn, paired with professional drive and curiosity.
• Foundational understanding of marketing principles, channels, and techniques.
• Excellent verbal and written communication skills.
• Strong working knowledge of Google Workspace.
• Comfort learning in real time, asking thoughtful questions, and stretching beyond one’s comfort zone.
• Passion for education, marketing, and industry best practices.
• Interest in learning and applying tools such as Google Analytics, Excel pivot tables, BeePro, AI tools, and related marketing platforms.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities.
• Positive attitude, collaborative mindset, and willingness to contribute wherever needed.
• Prior internship, academic project, student organization, or content creation experience preferred

At Follett Software, our people come first.
We’re deeply committed to supporting the well-being, growth, and success of every Team Member. That commitment shows up in a thoughtfully designed, comprehensive benefits package that helps you thrive—at work and in life. Here’s what you can expect:

• Fully remote work, giving you the flexibility to do your best work from anywhere in the continental U.S. (unless otherwise noted)
• Subsidized healthcare plans, including orthodontic coverage, with HSA option that includes employer matching
• Company-paid disability and life insurance, with the option to enhance coverage through voluntary plans
• Robust Paid Time Off, including Flex PTO for salaried roles, paid parental leave, company holidays, and paid volunteer service time
• Retirement savings with employer match, vesting every pay period
• Flexible Spending Accounts for healthcare and dependent care
• Optional supplemental coverages, such as accident, hospital, and critical illness insurance, identity theft and credit monitoring, and legal protection services
• Meaningful recognition and tangible rewards that celebrate achievements, fuel motivation, and recognize both individual and team success