Marketing Events Specialist

Verint/Calabrio is looking for an experienced marketing events person to join their fast-paced Demand Generation Team. This role will provide tactical and programmatic support for Verint direct events including industry tradeshows, customer and sales conferences. In this role, you will own the planning, coordination and execution of internal and external events while collaborating with cross-functional teams to identify event opportunities, manage event logistics, and create revenue impact and ROI from events. This role is ideal for a detail-oriented, collaborative professional who thrives in event strategy, planning, execution and stakeholder engagement.

In addition to management of direct industry events & tradeshows, the Marketing Specialist will also assist in components of the annual Verint Global Sales Kickoff, the Engage Conference and Verint-hosted Summits.

Principal Duties and Essential Responsibilities:

Event Strategy & Planning

• Develop and execute a comprehensive event marketing strategy aligned with business and campaign goals set by Americas Marketing Campaigns team. Maintain an annual calendar of trade shows and conferences.
• Manage all event planning, logistics, vendor coordination and on-site execution of assigned Verint Americas’ direct tradeshows, industry events, virtual conferences and in-person events using established Verint processes and best practices to ensure consistency.

Event Execution & Logistics

• Serve as primary point of contact for internal teams and external vendors on assigned events. Provide clear and consistent event updates, timelines, and post-event reports. Be available for consultation during event execution (which may include weekdays and weekends).

ROI Measurement & Reporting

• Collect Pipeline data on quarterly basis to support Sr. Director of Events.
• Maintain post-event reports and leverage insights from post-event surveys to refine future strategies.

Event Branding & Marketing Materials

• Partner with Campaign & Creative teams to produce branded event assets
• Manage display house and premiums vendor relationships – reconciling invoices and inventory tracking.
• Own and optimize event budgets, ensuring efficient allocation and cost control while following Verint procurement and financial processes at the event/campaign and department level.

Budget & Process Optimization

• Identify opportunities for cost savings and continuous process and quality improvements.

Verint Americas Sales Kickoff

• Manage assigned projects and responsibilities around Verint Americas Sales Kickoff supporting the Director and Sr. Director Events

• BA/BS degree or equivalent work experience required.
• Minimum 3+ years of relevant experience in marketing or planning and managing tradeshow events logistics including contracting events scheduling speakers.
• Experience managing complex events involving cross-functional internal and external stakeholders.
• Ability to effectively interface and negotiate with outside vendors.
• Able to quickly shift gears between planning and executing activities.
• Excellent Team work, communication and social media skills.
• Ability to travel to conferences and events.
• Strong collaboration skills with the ability to work effectively both independently and as part of a team.
• Strong Project Management: Must be detail oriented and ability to juggle mulitple projects and manage deadlines. MS, Excel and PowerPoint experience.
• Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations.

Preferred Requirements:

• CVENT and Salesforce experience preferred
• Wrike (Project Management), CVENT (Event Management Platform) and Salesforce experience

Benefits:  

You've learned about what you'll be doing, here are some of the benefits you'll be getting when you join Calabrio: 

• Global team recognized for their passion and innovation 

• Innovative product culture and project exposure 

• Training and development from industry-leading experts 

• Cutting edge benefit programs that include: 401(k) with company matching; medical, dental, and vision insurance; disability and life insurance; flexible PTO; paid holidays and parental leave; tuition reimbursement and more 

• We offer market competitive pay and benefits based upon the candidate’s skills, experience, and qualifications. Starting rate of pay for this salaried position is targeted at $80,000. 

Calabrio People are: Open, Clear, Ambitious, Accountable, Collaborative, Consistent 

What we value most…workplace diversity and ensuring an environment of mutual respect.  We believe that diversity and inclusion are critical to our success, and we are proud to be an equal opportunity employer. Our commitment is to continue to keep our people healthy, focused, and inspire creativity.  Our team members are offered comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced work-life to achieve personal and professional success (all benefits are subject to eligibility requirements). As an Innovator with Purpose, you’ll feel motivated and genuinely excited to come to work! 

Calabrio celebrates and fosters a culture that thrives on diversity. We are an Equal Opportunity Employer that prohibits discrimination and harassment of any kind. We provide employees with a work environment free of discrimination and harassment. All employment decisions at Calabrio are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, parental status, or any other status protected by the laws or regulations in the locations where we operate. We celebrate the >40 nationalities of team members that contribute to our success. 

We recognize diversity comes in many forms, to foster an inclusive hiring experience any applicants who qualify under the Americans with Disabilities Act, as amended, or applicable state law, who are unable to comply with Calabrio’s application process due to their disability may be eligible for a reasonable accommodation. Request for accommodation in the application process can be made by emailing [email protected]. An applicant requesting accommodation may be required to provide support for the requested accommodation. Calabrio will only share information concerning an applicant’s requested accommodation with those individuals who have a specific need to know such information. 

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