Marketing Director

About Deeply Digital

Deeply Digital, LLC is a communications, construction, and consulting company in Montrose, Colorado serving the entire western slope. Its sister company, Clearnetworx, provides ISP services to the surrounding region. Our entire team represents the company on the front lines, and all members work as a team to fulfill the needs of our customers. The Excavation Support person is a laborer who performs a variety of manual tasks outdoors in all weather conditions; including digging, laying conduit, helping with machinery, etc. This is all done while working in a safe and effective manner.

Deeply Digital's outside plant focuses primarily on placing underground and aerial fiber for telecommunications. Its services include line, coaxial, and optical fiber cable placement, splicing, and home installation.

Our company is an equal employment opportunity employer. All staff must be insurable and bondable.

Purpose:

The purpose of this role is to contribute to the organization's success by performing assigned duties and responsibilities efficiently and effectively. The Marketing Director position involves collaborating with team members, adhering to company policies, and striving to achieve both individual and collective goals. The incumbent is expected to demonstrate professionalism, maintain a positive attitude, and continuously seek opportunities for personal and professional growth.

The Marketing Director reports to the VPs.

Scope:

We are seeking a Marketing Director to lead the development and execution of our marketing strategies. This role requires the ability to translate technical information into compelling marketing messages while building brand awareness, driving customer acquisition, and managing marketing campaigns. The Marketing Director will oversee a team of marketing professionals and will be responsible for managing the marketing budget.

Key Responsibilities:

• Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans that align with company objectives, target specific customer segments, and drive business growth.
• Brand Management: Maintain and enhance the company's brand identity, ensuring consistent messaging and visual representation across all marketing channels.
• Marketing Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Team Leadership: Provide clear direction, set goals, and foster a collaborative and supportive work environment for the Marketing Department.
• Campaign Development and Execution: Lead the development and execution of marketing campaigns across various channels, including digital and traditional platforms.
• Community Sponsorships: Evaluate and support community sponsorships, ensuring alignment with brand values, target audience, and budget, while maximizing brand visibility and engagement.
• Performance Measurement and Reporting: Establish key performance indicators (KPIs) and track campaign performance. Analyze data, generate reports, and provide insights to optimize marketing efforts.
• Internal Brand Support: Assist internal departments with specific marketing needs while ensuring all internal and external communications remain on-brand and aligned with company-wide successes.
• Collaboration: Work closely with the Sales and Community Engagement teams to align marketing efforts with sales goals and ensure a consistent customer experience.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in the telecommunications industry (preferred)
• Strong understanding of digital marketing principles and best practices, including social media marketing, email marketing, SEO and SEM.
• Excellent communication and interpersonal skills.  
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects simultaneously.