The Marketing Director will develop and implement global marketing strategies, enhance brand presence, and lead cross-functional teams in the Life Sciences sector.
Job Overview
The Marketing Director – Life Sciences is responsible for leading and elevating the organization’s global marketing strategy and brand presence within the Life Sciences sector. This role drives integrated marketing initiatives across digital marketing, thought leadership, demand generation, communications, social media, and AI-enabled marketing innovation to support business growth and market positioning. The individual serves as a strategic and execution-focused leader who partners cross-functionally with executive leadership, sales, and operational teams to strengthen brand awareness, pipeline generation, and overall industry visibility.
Responsibilities
- Develop and execute comprehensive marketing and messaging strategies aligned with corporate growth objectives, brand positioning, and business priorities to support business growth and market visibility within the Life Sciences sector.
- Partner closely with executive leadership, sales, operations, and cross-functional stakeholders to strengthen the organization’s thought leadership presence, support pipeline generation, and drive strategic marketing initiatives.
- Lead the development and execution of integrated marketing programs, including brand strategy, digital marketing, website optimization, SEO/SEM initiatives, social media engagement, demand generation campaigns, and strategic content development across multiple channels.
- Translate complex scientific and technical concepts into compelling, differentiated, and audience-appropriate messaging while ensuring consistency, scientific credibility, and alignment across internal and external communications.
- Oversee external communications initiatives, including media relations, partnerships, conferences, trade shows, sponsorships, speaking engagements, and industry visibility activities to maximize brand awareness, thought leadership opportunities, and lead generation outcomes.
- Utilize analytics, reporting tools, and AI-enabled marketing technologies to enhance campaign targeting, personalization, workflow efficiency, content generation, performance tracking, and overall return on investment.
- Influence marketing priorities, campaign investments, vendor relationships, and strategic initiatives while contributing to the organization’s long-term growth, market positioning, and business performance.
Requirements:
Education
- Bachelor’s degree in Marketing, Life Sciences, Business, Communications, or related field required. (advanced degree (MBA, MSc, PhD, or related discipline) preferred)
Experience
- 8–12+ years of progressive marketing leadership experience, within Life Sciences, biotech, pharma, healthcare, or related industries.
- Demonstrated success leading brand strategy, digital marketing, demand generation, and communications initiatives.
Skills & Qualifications
- Analytical and data-driven decision-making capabilities
- Strong strategic thinking and execution capabilities.
Exceptional written and verbal communication skills. - Strong storytelling, branding, and content development expertise.
- Demonstrated success with digital marketing and social media strategy.
- Proficiency with AI-enabled marketing tools and emerging marketing technologies.
- Experience within Life Sciences, biotech, pharmaceutical, healthcare, or medical communications industries.
- Experience supporting global marketing initiatives and cross-regional teams.
- Experience with CRM, marketing automation, analytics, and AI-powered content platforms.
Additional Details
Approximately 15–25% travel depending on conference, client, and business needs.
#LI-KS1
Similar Jobs
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Lead positioning and go-to-market for ServiceNows Life Sciences industry, building solution narratives, messaging, and enablement. Drive industry marketing strategy, event content, demand generation alignment, and field adoption using AI tools to generate measurable pipeline and outcomes. Own marketing BOM, sales enablement, and cross-functional execution for prioritized industry solutions.
Top Skills:
Ai AgentsClaudeSales Success CenterSeismicServicenow
Information Technology • Machine Learning • Software • Conversational AI • Generative AI • Manufacturing
The role involves managing customer relationships, driving account retention, resolving issues, onboarding new customers, and sharing feedback internally.
Top Skills:
Salesforce
.png)
Healthtech • Social Impact • Telehealth
Provide high-touch operational support to the founders: manage calendars, travel, onboarding, HR workflows, NYC office operations, event coordination, meeting materials, triage communications, and ad hoc projects to keep the company running smoothly.
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
