Marketing Coordinator

What You Will Do

Campaign & Email Execution

--Assist in building, scheduling, and deploying email campaigns across HubSpot and Mailchimp. 
--Support workflows, nurture journeys, newsletters, and promotional sends. 

--Conduct quality checks on emails (links, images, copy, CTAs, ALT text, subject lines, preview text, smart content). 
--Support A/B testing, including setup. 
--Monitor deliverability red flags and escalate issues to the Marketing Manager. 

Brand & Content Support

--Help ensure brand consistency across all marketing materials and channels. 
--Assist in drafting or organizing content for social media. 

Audience & Segmentation 

-- Learn and apply basic segmentation principles within HubSpot. 
--Help maintain lists, suppression segments, and other audience structures under guidance. 

 Website & Promo Support 

--Help validate Optin Monster popups and website campaigns on promo launch days. 
--Support Promo Code creation in the McKissock Admin Portal as needed. 

Cross-Functional Collaboration

 
--Participate in team stand-ups, planning sessions, and brainstorming meetings.

What You Will Bring

Required: 

--BA/BS in Marketing, Communications, Business, or related field (or relevant internship experience). 
--Strong written and verbal communication skills. 
--High attention to detail and ability to manage multiple tasks in parallel. 
--Eagerness to learn marketing technology platforms (training provided). 
--Curiosity, initiative, and willingness to ask questions. 

Preferred (Nice-to-Have): 

--Some experience with email platforms (HubSpot, Mailchimp, Klaviyo, etc.). 
--Interest in healthcare education, digital marketing, or customer engagement. 

Soft Skills & Team Fit:

--Collaborative mindset and comfort working with multiple stakeholders. 
--Organized, dependable, and proactive. 
--Creative thinker open to testing and iteration. 
--Comfortable in a dynamic, data-driven environment.