Marketing Consultant (Long-Tail Sales Strategy) — Contract

We’re a small creative team of video game developers focused on creating kind, collaborative, and imaginative games. We formed in late 2019 with the desire to assemble the best and brightest in the industry to work on carefully selected projects that we deem innovative and challenging.

We are looking for an experienced Marketing Consultant or Agency to help us assess and improve long-tail sales performance for a premium game that has been live for several years. This person will work closely with our internal team to identify opportunities across positioning, storefront performance, pricing strategy, visibility, seasonal beats, and other marketing levers that can meaningfully increase sustained revenue over time.

This is a contract role with flexible hours. Remote is welcome.

Your primary responsibility will be to evaluate our current marketing and commercial performance and deliver a clear plan to increase long-tail sales. This will include:

• Audit our current marketing efforts, storefront presence, and performance across platforms (Steam, console, etc.)

• Review key sales data and identify trends, drop-off points, and growth opportunities

• Evaluate our current pricing, discounting, bundling, and promotional cadence

• Assess our game’s positioning, messaging, and competitive landscape

• Identify opportunities for improving store conversion (capsules, trailers, screenshots, tags, descriptions, reviews, etc.)

• Recommend strategies for driving sustained visibility (seasonal events, updates, influencer beats, partnerships, etc.)

• Provide actionable recommendations for improving long-tail discoverability through SEO and platform algorithms

• Deliver a written strategy report and roadmap with prioritized recommendations

• Present findings to the team and support implementation planning as needed

• Proven experience improving long-tail sales for games or premium digital products

• Strong understanding of game marketing across at least one major platform (Steam preferred, but console/mobile experience is also valuable)

• Ability to analyze sales and performance data and translate it into clear marketing actions

• Strong communication skills, with the ability to present findings to a small cross-functional team

• Experience developing actionable go-to-market, relaunch, or lifecycle marketing strategies

• Familiarity with paid and organic marketing channels (store features, newsletters, social media, creators, PR, etc.)

• Direct experience with Steam store optimization and visibility systems

• Experience running or advising discount strategy, bundles, and seasonal promotion planning

• Familiarity with influencer/creator outreach strategy for indie or mid-sized titles

• Experience with platform relationship management (Valve, Nintendo, Sony, Microsoft, Apple, etc.)

• Experience creating campaigns/strategies within IP stakeholder requirements and approvals

• Knowledge of UA, attribution, or paid campaign optimization (even if not the primary focus)

• Experience with live game content beats and reactivation strategies

• Contract role (project-based or hourly depending on scope)

• Flexible schedule

• Remote friendly

• Expected deliverables include an audit + recommendations report and a prioritized long-tail sales roadmap

Sunblink Entertainment LLC is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Compensation will be based on experience and scope of work.