Marketing Communications Specialist

Put your talents to work at PCM! Whether you work in our Home Care, Clinical Research, Impairments, or Catastrophic Care division, you will support our mission to deliver care and other services that enhance the quality of life of our clients. Be a part of our dynamic client-focused team and make a difference in your career!

Professional Case Management is looking to hire a FULLY remote Marketing Specialist. This person will be responsible for thinking through, developing and executing highly effective marketing campaigns. This role will work cross-functionally with Outreach, Marketing, Analytics and external creative agencies to develop campaign themes and strategies, synthesize feedback, and interpret campaign analysis to identify opportunities for improvement. They will support the Marketing Communications team by planning, coordinating and executing a variety of projects to drive the company’s overall business goals. This person must have experience with Home HealthCare Marketing.

ESSENTIAL FUNCTIONS/AREAD OF ACCOUNTABILITY

• Lead the development and implementation of communications plans by identifying strategy, target audiences, key messages, tactics, schedule, and measurement.
• In partnership with the marketing team, execute campaigns leveraging a variety of channels, including direct mail, email, social, newsletters, events and other tactics.
• Gain understanding of business drivers of the Company, write creative briefs that capture marketing colleagues’ business needs, reflect competitive landscape, and customer insight.
• Work with internal stakeholders and outside agency to translate creative brief into concepts.
• Stay abreast of topics and trends affecting the home health care industry and government programs like EEOICPA and RECA, develop a structured cadence to solicit input and knowledge from SMEs (clinical, industry, sales, analytics etc) and determine if a marketing campaign is warranted.
• Oversee marketing calendar taking initiative to identify opportunities for new campaigns.
• Perform comprehensive audit of communications (websites, invitations, emails) for relevance and accuracy.
• Monitor timelines for multiple events and campaigns, including monitoring deadlines, payment schedules, and registrations.
• Manage promotional items and marketing collateral inventory.
• Some travel to national events expected.

QUALIFICATIONS:

• Bachelor’s degree and 5+ years of relevant experience in marketing/communications.
• Experience in print and digital production desired.
• EEOICPA and RECA familiarity is desired.
• Excellent verbal and written communication skills. 
• Awareness of content strategy concepts and B2C buyer’s journey
• Strong collaboration skills to facilitate project execution with colleagues, cross-functional teams, creative agency partners, and third-party vendors. 
• Motivated, high energy, and a team player who interfaces well at all levels within the organization.
• Ability to work on numerous projects and meet deadlines in a dynamic multi-location environment, while maintaining a team-oriented approach.
• Desire to work in a mission-driven organization serving chronically ill patients.
• Previous experience in home healthcare is required, and experience with EEOICPA and RECA desired.

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Individual base pay depends on various factors, in addition to primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience, skills and other market-based factors.

Available Benefits Include

• Medical
• Dental
• Vision
• 401(k)
• Company Paid Short Term Disability
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Paid Time Off
• Voluntary Benefits

Professional Case Management is an Equal Opportunity Employer.