Marketing Campaign Manager

Who We Are:

Real (Nasdaq: REAX) is a publicly traded, fast-growing global real estate brokerage powered by technology and driven by people. Since our founding in 2014, we’ve been reimagining the residential real estate experience. With operations across the U.S., Canada, India, and the District of Columbia, we’re leading the industry with our cutting-edge platform that empowers agents, simplifies the buying and selling journey, and unlocks greater financial opportunities.

At Real, we believe in pairing Tech x Humanity to create something truly different.

Learn more at https://www.onereal.com/

Work Schedule: Monday - Friday. Must be willing to work Eastern (EST) time zone, regardless of location.

About the Role:

We’re looking for a Marketing Campaign Manager to join our Marketing team. In this role, you’ll play a pivotal part in establishing and executing marketing strategies to promote our mortgage products and services. As the first hire in this area of the marketing department, you’ll build and execute campaigns that drive brand awareness, lead generation, and client retention.

The ideal candidate is a strategic, hands-on self-starter who thrives in a fast-paced environment and can balance both leadership and execution. This is an exciting opportunity to shape a growing function, partner cross-functionally, and directly influence business growth.

What You’ll Do:

• Develop and execute comprehensive marketing plans for mortgage products and services aligned with business goals.

• Identify and engage target audiences through multi-channel campaigns, defining KPIs and measuring success.

• Build and manage campaigns that drive both immediate ROI and long-term growth across multiple market segments.

• Create marketing materials and digital campaigns (email, blogs, social media, video, PPC, SEO).

• Maintain a consistent brand identity, ensuring Real’s mortgage offerings stand out in the market.

• Collaborate cross-functionally with brokerage, sales, and operations teams; mentor and manage team members as the function grows.

• Monitor performance, analyze ROI, and share insights to guide strategy.

• Stay ahead of industry trends and competitor strategies.

What You’ll Bring:

• Demonstrated track record of building and delivering successful marketing strategies.

• Strong creative skills, with the ability to develop engaging content across multiple formats.

• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Business Manager, HubSpot, Mailchimp, Canva, Adobe Suite, CRM software).

• Comfort leveraging AI tools for content and campaign optimization.

• Strong project management and leadership abilities, including delegation and team mentorship.

• Excellent verbal and written communication skills.

Education & Experience:

• Bachelor’s degree in Marketing, Communications, or related field.

• 5+ years of marketing experience, including 4+ years specifically within the mortgage industry.

• Proven success in developing and executing campaigns across multiple market segments.

• Experience leading projects or teams; prior people management is a plus.

How We Work: Our Operating Principles

Our Operating Principles are the blueprint of Real’s culture. They guide how we show up, make decisions, and bring our mission to life every day:

• Be Agent Obsessed: We design every decision around creating value for our agents and their clients.

• Move Fast with Purpose: We act with urgency, clarity, and focus—without compromising our standards.

• Own Your Outcome: Effort matters, but results matter more. We adapt, learn, and improve.

• Be Bold; Challenge Often: We challenge assumptions, rethink “the usual,” and push for smarter, simpler solutions.

• Win Together: We set high standards, collaborate deeply, and celebrate shared success.

Additional Details:

• Travel Requirements: Must be willing and able to travel for approximately 2–3 events and conferences per year.

• Location Requirements: Candidates must be based in the US to be considered.

Our Commitment:

Real Broker LLC. is proud to be an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees. We welcome applicants of all backgrounds and identities, and we do not discriminate on the basis of race, color, ancestry, religion, sex, sexual orientation, gender identity or expression, age, marital or family status, disability, citizenship, veteran status, or any other status protected by applicable law.