Marketing Campaign Manager

About Definitive Healthcare :
At Definitive Healthcare (NASDAQ: DH), we're passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people-paving the way for smarter decisions and greater impact.
We're headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We've grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.
We're also a great place to work. In 2024, we brought home a number of awards including Built In's 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive promote connection, education, and inclusion.
About the position:
We are seeking a strategic and execution-focused Marketing Campaign Manager to lead the systems, processes, and analytics that power our marketing engine. This role is critical to scaling our marketing impact, enabling performance-driven decision-making, and ensuring alignment across marketing, sales, and customer success.
You'll own the infrastructure behind our campaigns-from planning and budgeting to performance reporting and technology optimization. You'll partner with cross-functional leaders to drive operational excellence and help transform data into action that accelerates pipeline and revenue growth.
What you'll do:
1.Campaign Strategy and Planning

• Develop and execute integrated multi-channel campaigns to generate and nurture leads
• Segment target audiences (e.g., hospitals, payers, health systems, clinicians, etc) and tailor campaigns accordingly
• Responsible for aligning digital marketing capabilities with business goals, ensuring seamless execution, innovation, and optimization across all digital channels
• Create campaign briefs with clear objectives, KPIs, messaging, budget, and timelines

2. Campaign Execution

• Lead end-to-end campaign execution across digital (email, paid media, SEO, social), events, content, and traditional marketing channels
• Oversee A/B testing, personalization strategies, and conversion optimization initiatives
• Maintain campaign calendars and ensure deadlines are met
• Execute toward targeted MQL, SQL, pipeline and bookings goals

3. Cross-Functional Collaboration

• Partner closely with product marketing, sales, design, content, analytics, and external agencies
• Ensure campaigns are aligned with product launches, sales goals, and brand guidelines
• Communicate campaign objectives, timelines, and results across teams and build a process for feedback and continuous improvement

4. Performance Analysis & Reporting

• Track and analyze campaign performance using various tools such as CRM dashboards and marketing automation platforms
• Report on KPIs such as engagement, lead conversion, ROI, CAC, and funnel progression
• Provide actional insights and recommendations to improve future campaigns
• Closely manage quarterly campaign budgets

What you'll need

• Bachelor's degree in Marketing, Communications, or related field
• Proficient in CRM and marketing automation platforms
• 3-5 years of experience in B2B Demand Generation
• Strong analytical, project management, and organizational skills
• Excellent written and verbal communication skills with the ability to influence
• Experience in a B2B or B2C software/and or healthcare industry
• Familiarity with paid media platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager)
• Data-Driven mindset with the ability to derive insights from complex data sets

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:
"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."
-Business Development Manager
"Great team. Amazing growth. Employees are treated very well."
-Research Analyst
"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."
-Profile Analyst
If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment - we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information
Please note : All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to [email protected] to confirm your status in the application process.