The Marketing BI Analyst will provide data and analytics support for marketing, build KPIs, automate reporting, and collaborate with teams to influence marketing strategy through data-driven insights.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job Summary
* As a Marketing BI Analyst, you will be responsible for providing various forms of data and analytics support to optimize and elevate customer journey, as well as enhance the performance of CDW marketing campaigns and communication channels. You will work closely with marketing business team members to understand their goals and roadmap, will proactively build KPIs to measure effectiveness of marketing tactics, and will uncover and disseminate actionable insights. Your goal will be to build high quality, scalable, automated, and meticulously documented analytics solutions that will shape up business decision-making and marketing strategy.
* What you'll do:
* Data modeling: build data model behind new KPI measurement and implement data structure in collaboration with data engineering team
* Data visualization: Build and automate dashboards by using PowerBI and Adobe Analytics
* Python and OOPs: Build automation using Python or other object oriented programming language to capture and explain change in trends and anomalies in key metrics and assess performance of marketing tactics.
* Strong SQL: Create complex SQL queries to wrangle data and provide deep dive analysis.
* Communication and partnership: Partner with marketing teams to understand business goals and translate them into analytical solutions.
* Business mindset: Develop deep understanding for CDW business model, processes, and engagement with business customers.
* Storytelling: Communicate findings effectively to both technical and non-technical audiences through visualizations and presentations.
* Generative AI trailblazer: Propose and build innovative AI solutions to business problems via scalable and robust analytics services. Leverage generative AI for automation of analytics workflows and research and analysis.
* Problem solving: Approach business problems with curiosity, ownership, and urgency and build root cause analysis, supported by facts and logic; Analyze edge cases and trace impact to business results.
* Continuous improvement: Follow principles of continuous improvement for operations ng, communication, and engagement model across analytics team and key stakeholders.
What we expect of you:
* Bachelor's degree in Computer Science, Business or Data Science or related technical area of study and 3 years+ experience in advanced marketing analytics
* Orchestrate advanced marketing analytics to uncover actionable insights and support strategic decisions.
* Develop compelling dashboards and reports using BI/visualization tools such as Tableau or Power BI.
* Utilize object-oriented programming solutions in Python within a professional environment.
* Leverage Big Data technologies including EMR, Hadoop, MapReduce, Hive, and Spark to process and analyze large datasets.
* Experience with Cloud computing technologies (GCP, AWS, Azure)
* Advanced SQL knowledge
* Excellent written and verbal communication skills
* Strong critical thinking
* Data curiosity
* Continuous improvement mindset
* Master's degree is a plus Pay range: $ 92,000 - $ 134,200 depending on experience and skill set Annual bonus target of 5% subject to terms and conditions of plan Benefits overview: [https://cdw.benefit-info.com/](https://cdw.benefit-info.com/) Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job Summary
* As a Marketing BI Analyst, you will be responsible for providing various forms of data and analytics support to optimize and elevate customer journey, as well as enhance the performance of CDW marketing campaigns and communication channels. You will work closely with marketing business team members to understand their goals and roadmap, will proactively build KPIs to measure effectiveness of marketing tactics, and will uncover and disseminate actionable insights. Your goal will be to build high quality, scalable, automated, and meticulously documented analytics solutions that will shape up business decision-making and marketing strategy.
* What you'll do:
* Data modeling: build data model behind new KPI measurement and implement data structure in collaboration with data engineering team
* Data visualization: Build and automate dashboards by using PowerBI and Adobe Analytics
* Python and OOPs: Build automation using Python or other object oriented programming language to capture and explain change in trends and anomalies in key metrics and assess performance of marketing tactics.
* Strong SQL: Create complex SQL queries to wrangle data and provide deep dive analysis.
* Communication and partnership: Partner with marketing teams to understand business goals and translate them into analytical solutions.
* Business mindset: Develop deep understanding for CDW business model, processes, and engagement with business customers.
* Storytelling: Communicate findings effectively to both technical and non-technical audiences through visualizations and presentations.
* Generative AI trailblazer: Propose and build innovative AI solutions to business problems via scalable and robust analytics services. Leverage generative AI for automation of analytics workflows and research and analysis.
* Problem solving: Approach business problems with curiosity, ownership, and urgency and build root cause analysis, supported by facts and logic; Analyze edge cases and trace impact to business results.
* Continuous improvement: Follow principles of continuous improvement for operations ng, communication, and engagement model across analytics team and key stakeholders.
What we expect of you:
* Bachelor's degree in Computer Science, Business or Data Science or related technical area of study and 3 years+ experience in advanced marketing analytics
* Orchestrate advanced marketing analytics to uncover actionable insights and support strategic decisions.
* Develop compelling dashboards and reports using BI/visualization tools such as Tableau or Power BI.
* Utilize object-oriented programming solutions in Python within a professional environment.
* Leverage Big Data technologies including EMR, Hadoop, MapReduce, Hive, and Spark to process and analyze large datasets.
* Experience with Cloud computing technologies (GCP, AWS, Azure)
* Advanced SQL knowledge
* Excellent written and verbal communication skills
* Strong critical thinking
* Data curiosity
* Continuous improvement mindset
* Master's degree is a plus Pay range: $ 92,000 - $ 134,200 depending on experience and skill set Annual bonus target of 5% subject to terms and conditions of plan Benefits overview: [https://cdw.benefit-info.com/](https://cdw.benefit-info.com/) Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
Top Skills
Adobe Analytics
AWS
Azure
Emr
GCP
Hadoop
Hive
Mapreduce
Power BI
Python
Spark
SQL
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