Marketing & Brand Management Specialist (Growth)

Serve as a central resource for all brand-related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand-related issues and opportunities

Establish short- and long-term goals, competitive positions, and strategies for market segment

Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment

Identify segment expectations, behaviors, and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the brand

Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration to keep the company competitive

Identify strategies, develop plans, and lead initiatives that meet the needs of the market segment

Set direction for project teams and influence stakeholders to ensure products, services, and marketing programs meet the needs of this segment

Establish goals and set targets to measure success of programs for the market segment

Work with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning, and value propositions, and delivered through marketing plans

Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in Business, Marketing, or related field, or equivalent experience

4+ years of experience in product or brand management

Advanced understanding of brand management concepts and building/execution techniques

Solid working knowledge of MS Office, PowerPoint, Word, and Excel

Proven ability to develop and execute marketing strategies

Ability to elevate the perception of our corporate brand and our company

Excellent project management skills and experience managing large projects

Proven track record of influencing constituents for optimal results

Excellent organization skills, detail-oriented and ability to multitask

Excellent verbal, written, and interpersonal communication skills

Flexible and able to change priorities and direction quickly and effectively

Strong analytical skills required

Ability to write and present clear and concise reports
For roles that are remote (i.e., Work From Home (WFH)) or hybrid (i.e., partial onsite at a VSP location and WFH), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment

Skilled in developing demand-generation, cross-sell, partner, and revenue-growth programs

Strong strategic and analytical skills, with the ability to translate customer, market, campaign, and business data into clear recommendations

Demonstrated ability to lead complex, cross-functional work and influence decisions

Strong knowledge of demand generation, audience segmentation, buyer journeys, lead management, campaign measurement, and sales enablement

#LI-VISIONCARE

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. 

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.

Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information. 

We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities. 

As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees.  VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.