Marketing Automation Specialist

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.—all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector. To learn more, visit www.publicconsultinggroup.com.

The Marketing Automation Specialist is responsible for designing, implementing, and managing automated marketing campaigns using Dynamics 365 to streamline marketing processes, nurture leads through the sales funnel, and optimize customer engagement by leveraging data-driven insights, primarily focusing on email marketing, social media, and website interactions, with the goal of increasing operational efficiency and driving revenue growth.

Key Responsibilities:

• Campaign creation and execution: Develop and execute automated marketing campaigns across various channels using marketing automation tools included in the Dynamics 365 Platform.
• Workflow automation: Design and implement complex marketing automation workflows, including lead scoring, trigger-based emails, and dynamic content to improve customer experience.
• A/B testing and optimization: Conduct A/B testing on different elements of marketing campaigns to identify the most effective messaging and design.
• Segment and List Management: Coordinate the creation and management of marketing segments and lists to target specific customer groups that support the company’s marketing goals. Content creation:
• Coordinate Content Creation: Work with our in-house creative team to develop engaging and relevant marketing content, including email templates, and landing pages.
• Data analysis and reporting: Monitor campaign performance metrics, analyze data to identify trends and insights, and provide actionable recommendations to optimize future campaigns.
• CRM integration: Ensure seamless integration between the marketing automation platform and Dynamics 365 CRM system to facilitate data synchronization and streamline lead management.

Required skills:

• Minimum of 3 Years Experience with Dynamics 365 Marketing: Proven experience in using Dynamics 365 Marketing (or similar marketing automation platforms).
• Email marketing best practices: Deep understanding of email marketing strategies, including subject line optimization, email design, and deliverability
• CRM knowledge: Familiarity with CRM systems and their integration with marketing automation platforms
• HTML/CSS proficiency: Basic understanding of HTML and CSS for email design and landing page development
• Data analysis and interpretation: Strong ability to analyze marketing data, extract insights, and make data-driven decisions
• Strong communication skills: Ability to collaborate effectively with cross-functional teams, including sales, design, and content teams
• Analytical thinking: Ability to identify patterns, analyze data, and develop effective marketing strategies

Education:

• Bachelor’s degree in marketing, Computer Science, Information Technology, or a related field.

Experience:

• 1-3 years of Marketing experience

Compensation:

Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience.  As required by applicable law, PCG provides the following reasonable range of compensation for this role below. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave.

EEO Statement:

Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.