Marketing Automation Manager

Description and Requirements
The Marketing Automation Manager is responsible for consulting and managing marketing automation strategy and platform management . This includes collaborating with technology partners to architect scalable, data-driven programs that support the full customer lifecycle. This role helps define how automation enables personalized, measurable marketing efforts - driving lead nurturing, conversion and customer retention through optimized workflows, platform integrations and cross-functional collaboration. This role is also responsible for aligning with internal product marketers and activation to prioritize automation projects based on business goals, translating these goals into technical deliverables, and collaborating with technology partners to execute. The manager ensures consistent execution, performance tracking and continuous improvement of automated marketing programs at scale.
Key Responsibilities
Key Responsibilities

• Conults on and manages the marketing automation strategy across MetLife marketing automation platforms (MAPs), defining how automation delivers scalable, measurable marketing programs that drive growth

• Responsible for the alignin ment on the vision, design, implementation and ongoing optimization of automated marketing programs' contribution to business growth

• Streamlines tools, people and processes to drive measurable results across the customer lifecycle

• Collaborates with marketing stakeholders to ensure work outlined in the MAP roadmap aligns with campaigns supporting key business priorities

• Oversees the marketing automation roadmap, prioritized with relevant stakeholders and partners across MetLife (Activation, GTO, CX, PODs and non-PODs)

• Effectively translates marketing strategies into technical deliverables through close collaboration with technology partners

• Partners with internal technology teams to develop, align and prioritize technical requirements tied to marketing initiatives

• Manages offshore execution team, works to prioritize projects across competing priorities

• Oversees execution of marketing automation team and project manages team to ensure deadlines are met

• Oversees tool health, usage roadmaps and identifies opportunities to expand current tools ( Marketo, Adobe Campaign Manager, Hubspot )

• Assists technology partners in identifying opportunities to leverage new platforms, when applicable

• Aligns third party-tools roadmaps with marketing automation platforms ( OfferFit , Stensul )

Essential Business Experience & Technical Skills

• 5-8 years of experience in email marketing, automated marketing programs and management of marketing automation platforms

• Certification or applicable years of experience with Marketo, Adobe Campaign Manager, Hubspot and Salesforce

• Proven ability to work with technology teams to translate marketing campaign objectives into clear, actionable technical requirements

• Exceptional leadership skills and experience managing teams

• Experience across B2B, B2B2C and B2C marketing portfolios

• Experience in the financial services industry

The salary range for applicants for this position is $66,900 to $112,600.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2025 "World's Most Admired Companies", Fortune World's 25 Best Workplaces™ for 2024, as well as the 2025 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liabilities.
$66,900 to $112,600