As a Marketing Analyst, you will drive demand generation through data-driven campaigns, web optimization, and growth experimentation at Anchorage Digital.
At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.
Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.
The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.
Anchorage Digital is looking to add an experienced marketing analyst to our team to run point on data analysis for GTM campaigns
We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Marketing Analyst role:
Technical Skills:
- Has a deep understanding of Salesforce and marketing analytics tooling and a working knowledge of financial services, Fintech, or crypto.
- Uses analytical and problem-solving skills to identify root causes of campaign performance.
Complexity and Impact of Work:
- Defines marketing analytics priorities and applies problem-solving skills with minimal supervision.
- Responsible for the full lifecycle of campaign tracking, dashboard development, and reporting back to business lines.
- Works on diverse challenges requiring thoughtful analysis and decision-making.
Organizational Knowledge:
- Understands Anchorage’s strategic goals and integrates them into analytics planning and goal-setting.
Communication and Influence:
- Builds strong team relationships and embodies our culture pillars.
- Collaborates across teams, mentors others, and contributes to cross-functional initiatives.
- Adapts communication styles effectively and gains buy-in from others.
- Engages with senior internal and external stakeholders in their area of expertise.
You may be a fit for this role if you have:
- Experience as a Salesforce administrator
- Skills in developing dashboards and tracking performance marketing data across a range of SaaS tools
- Self starter and strong drive to grow the business within a market leading company.
Although not a requirement, bonus points if:
- A passion and understanding of the crypto ecosystem.
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
About Anchorage Digital: Who we are
The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem. As a diverse team of more than 300 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.
Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.
Top Skills
A/B Testing Tools
Abm
Analytics Tools
CRM
Digital Marketing Tools
Google Ads
Map
Sem
Seo
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