The Market Manager for Innovation drives product launches and distributor activation, liaising between sales and innovation teams, and regularly visiting retailers and wholesalers within the market. Key responsibilities include executing sales objectives, building relationships, and managing budgets for sales initiatives with significant travel requirements.
We are currently hiring a full-time, Market Manager, Innovation for Denver, CO and the surrounding area. The ideal candidate will live in the Denver Metro Area or surrounding suburbs*.
The Market Manager for Innovation is integral in the successful launch and roll out of a new product. The role will serve as a liaison between the Sales force and Innovation teams to drive the distribution and retailer activation for an emerging brand to achieve key metrics needed to further expand. The Market Manager for Innovation regularly travels for meetings, trainings, and to service retailers and wholesalers within the assigned market.
*Please note that while this position is listed as “working remotely”, our sales positions are field based and require you to live within the territory listed to visit accounts, unless explicitly stated otherwise.
*Please note that while this position is listed as “working remotely”, our sales positions are field based and require you to live within the territory listed to visit accounts, unless explicitly stated otherwise.
What You'll Brew:
- Execute internal sales objectives & improve account conditions using BBC systems and selling processes
- Learn and be proficient in beer industry knowledge, brewing, and BBC product styles
- Hunt for new business opportunities while growing current business
- Utilize effective verbal and written communication with wholesaler, accounts, and coworkers, including the ability to deliver impactful presentations
- Use internal and external data to plan and identify opportunities across the launch market
- Build strong relationships with wholesalers and retailers by providing leadership and training across defined geography
- Regularly benchmarking progress against the Goals, Strategies, Objectives and Tactics for the launch back to cross-functional partners and leadership
- Manage budget for launch relative to sales initiatives
- Conduct monthly/quarterly Planning & Review meetings to benchmark current progress to goal and sell BBC objectives
- 80% Travel, mostly within the local market
What Ingredients You’ll Bring:
Minimum Qualifications
Minimum Qualifications
- 4yr/Bachelor's Degree
- 2+ years of experience in sales and/or the food and beverage industry
- Wholesaler management experience
- Ability to build, grow, and maintain sales relationships
- Proficient in Microsoft Office Suite
- Excellent verbal and written communication skills
- Can work and partner effectively across multiple business units and teams
- Ability and desire to travel to other markets as-needed for meetings and trainings
Preferred Qualifications
- A driven individual with an entrepreneurial spirit
Level: 6
At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $80,000 and $123,000. However, it’s important to note that where the person hired starts in this range is dependent on their related experience, skillset and location*. Additionally, this position qualifies for a discretionary annual bonus based on company and individual performance.
At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $80,000 and $123,000. However, it’s important to note that where the person hired starts in this range is dependent on their related experience, skillset and location*. Additionally, this position qualifies for a discretionary annual bonus based on company and individual performance.
Some Perks:
Our people are our most important “ingredient.” We hire the best talent; and we reward, develop, and retain them too.
In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:
Our people are our most important “ingredient.” We hire the best talent; and we reward, develop, and retain them too.
In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:
- Mileage reimbursement
- Tuition reimbursement
- Fertility/adoption support
- Free financial coaching
- Health & wellness program and discounts
- Professional development & training
- Free beer!
*Talk to your recruiter about eligibility
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.
Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact [email protected] for assistance.
#LI-EB1
Similar Jobs
Greentech
The Market Development Innovation Manager will lead consultative sales, manage partnerships, and promote Tradewater's climate solutions, driving revenue while addressing customer needs.
Top Skills:
CRMHubspot
Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
The Client Integration Specialist II manages client integration processes, ensuring timely setup and support, while maintaining communication and attention to detail throughout the onboarding process.
Top Skills:
APIsFtpLinuxSalesforce CRMSQLWindowsXML
Cloud • Information Technology • Security • Software
The Account Executive will develop a territory plan for large accounts, generate new business, manage the sales cycle, and ensure exceptional customer service.
Top Skills:
Marketing AutomationSalesforce
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute



