Market Intelligence Director

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. 

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

About the Role:

1Password is seeking a strategic and analytically driven Market Intelligence Director - Product Strategy to play a critical role in our evolution within the cybersecurity, identity, and productivity software markets. This high-impact role will directly support the Chief Product Officer and collaborate closely with Product, Design, Corporate Development, Strategic Finance, and Marketing to bring external insight into internal decision-making.

You will develop and operationalize market intelligence capabilities to help the product organization make data-informed strategic bets, prioritize roadmaps, and position 1Password to win in a rapidly evolving landscape.

What To Expect:

Market & Competitive Intelligence

• Build and maintain a market and competitive intelligence function that identifies trends, tracks competitors, and benchmarks 1Password across key market segments.
  

• Deliver actionable insights and strategic recommendations to product, design, and GTM stakeholders.
  

• Monitor emerging trends and opportunities across cybersecurity, identity, privacy, and AI.
  

Product & Portfolio Strategy Support

• Partner with the CPO on strategic planning, opportunity assessments, and multi-year roadmap framing.
  

• Size and segment markets (TAM/SAM/SOM) and identify whitespace opportunities.
  

• Develop customer, category, and competitive insights to support product vision and prioritization.
  

Cross-functional Collaboration

• Work with Corporate Development and Strategic Finance on partnership and M&A diligence.
  

• Collaborate with the Marketing team to refine positioning, messaging, and competitive enablement, pricing and packaging assessment and solution delivery.
  

• Translate market insight into materials for internal briefings, executive discussions, and board updates.
  

Analyst & External

• Partner closely with our Marketing AR team on analyst relations and engagement
  

• Lead research and insights engagements, leveraging external data sources to complement internal hypotheses.
  

• Prepare and shape compelling narratives for analyst briefings and vendor assessments.
  

What We Are Looking For:

Experience & Background

• 7–10 years of experience in market intelligence, product strategy, management consulting, corporate strategy, or competitive analysis within SaaS, cybersecurity, or enterprise software.
  

• Demonstrated success driving insight-to-action across cross-functional product and GTM teams.
  

• Strong grasp of industry trends across cybersecurity, identity, SaaS, and digital consumer and developer markets.
  

Skills & Capabilities

• Strategic thinker with exceptional synthesis and storytelling skills — able to distill complex signals into focused, actionable insight.
  

• Strong analytical and research toolkit — including market modeling, segmentation, and competitor profiling.
  

• Highly collaborative; able to influence and align across multiple functions.
  

• Strong written and verbal communication skills, with experience presenting to senior executives.
  

• Comfortable working in a fast-paced, ambiguous environment with a bias toward action.
  

Preferred Qualifications

• Experience in or with cybersecurity or identity companies is a strong plus.
  

• Familiarity with research platforms such as Gartner Peer Insights, AlphaSense, Crunchbase, and PitchBook.
  

MBA or equivalent experience preferred, but not required.
USA-based roles only: The annual base salary for this role is between $217,000 USD and $293,000 USD plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $200,000 CAD and $270,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

Our culture

At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged at 1Password—it's an essential part of how we will be successful at 1Password.

Our approach to remote work

We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of most roles. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

What we offer

We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:

Health and wellbeing

👶 Maternity and parental leave top-up programs

🏝 Generous PTO policy

💖 Four company-wide wellness days

Growth and future

📈 Company equity for all full-time employees

💸 Retirement matching program

🔑 Free 1Password account

Community

🤝 Paid volunteer days

🌎 Employee-led inclusion and belonging programs and ERGs

🏆 Peer-to-peer recognition through Bonusly

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form. For additional information see our Candidate Privacy Notice.