Market Engagement Associate

The Market Engagement Associate is the frontline of our inbound funnel. You turn qualified interest into high‑quality sales conversations by responding quickly to inbound leads, deeply understanding their pains, and booking demos that are set up to convert. This role sits at the bridge between Marketing and Sales, ensuring that campaign demand becomes pipeline and revenue, not just “leads in a spreadsheet.”

You’ll thrive here if you like fast-paced, high-volume work, talking to customers every day, and using data and experimentation to continuously improve.

Key Responsibilities

Lead Response & Qualification

• Respond to inbound leads quickly across channels (forms, chat, events, content downloads), meeting speed‑to‑lead SLAs.

• Qualify prospects using light discovery (problems, goals, timing, fit) and align them to the right product, tier, and sales resource.

• Prioritize daily lead queues by intent level, source, and recency to maximize connect and conversion rates.

• Maintain clean, accurate records of every interaction, disposition, and next step in the CRM.

Demo Booking & Pipeline Creation

• Book high‑quality demos for Sales with clear expectations set for both the prospect and the rep.

• Confirm meetings (time, attendees, agenda) and reinforce value to drive strong demo show rates.

• Re‑engage no‑shows and stalled inbound leads with thoughtful outreach sequences and incentives when appropriate (e.g. webinar and partner follow‑ups).

• Partner closely with Sales to ensure smooth handoffs and feedback loops on lead quality and conversion.

Nurture & Campaign Support

• Work lead lists from priority campaigns (webinars, paid social, events, product launches) to turn engagement into booked meetings.

• Support “reactivation” and re‑engagement motions for older inbound leads that match our ICP.

• Tailor talk tracks and messaging by persona, segment, and product line to increase connection and conversion.

• Share frontline insights about objections, competitors, and common pain points back to Marketing for messaging and campaign refinement.

Process, Data, & Continuous Improvement

• Consistently follow documented workflows, cadences, and qualification criteria across tools.

• Monitor your own performance (connect rate, meetings set, show rate, conversion to opportunity) and adjust your approach based on what’s working.

• Test new messaging, sequences, and touch patterns; share results so the team can scale winning plays.

• Provide regular feedback on lead sources, campaign outcomes, and routing logic to Marketing, RevOps, and Sales leadership.
  

What Success Looks Like

In this role, success is measured by both volume and quality:

• Speed‑to‑Lead:

• First contact attempt within 5 minutes for top‑priority inbound leads.

• Activity & Coverage:

• Daily/weekly targets for calls, emails, and sequences consistently met while maintaining process hygiene.

• Conversion Metrics:

• Meetings booked and SALs (Sales Accepted Leads) at or above goal.

• Demo show rate consistently in the target band (e.g., 60–80%+).

• Healthy conversion from meeting → opportunity in partnership with Sales.

• Data Quality:

• High CRM and sequence hygiene: accurate dispositions, notes, and next steps.

• Collaboration & Feedback:

• Recognized by Sales and Marketing as a reliable, proactive partner who surfaces insights and helps improve the entire funnel.

Qualifications

Must‑Have:

• 1–3 years in a customer-facing or revenue‑adjacent role (SDR/BDR, inbound sales, support, success, or similar).

• Clear, confident verbal and written communication; comfortable on the phone, email and video.

• Strong organizational skills with the ability to prioritize a high volume of inbound leads.

• Experience working in a CRM (e.g., Salesforce, Hubspot) and at least one sales engagement or marketing automation tool (E.g Outreach).

• Data‑aware mindset: you regularly look at your own metrics and adjust based on performance.

• Curiosity and empathy — you ask smart questions, listen actively, and care about whether we’re truly a fit for the prospect.

• Comfort and passion for adopting AI tools to draft outreach, summarize calls, or optimize workflows.

Nice‑to‑Have:

• Experience in B2B SaaS and/or working with SMB / mid‑market customers.

• Familiarity with inbound marketing funnels and concepts like MQL, SAL, SQL, show rate, and speed‑to‑lead.

• Experience partnering closely with both Marketing and Sales teams.

Tools You’ll Use

(Exact stack may vary by company.)

• CRM: Salesforce and Hubspot for lead, account, and opportunity management.

• Sales Prospecting: Outreach, or equivalent for sequences and task queues.

• Marketing / Automation: HubSpot for understanding lead source and behavior.

• Scheduling & Routing: Chili Piper or equivalent for demo booking and routing.

• Gifting / Incentives: Sendoso or similar to support re‑engagement and show‑rate campaigns.

• Communication: Zoom/Teams, email, phone, and chat for customer interactions.

• AI & Productivity: Tools like Glean/Claude to accelerate research, drafting, and analysis.

Why This Role Matters

Market Engagement is where marketing investment turns into real pipeline. As a Market Engagement Associate, you are often the first human conversation a prospect has with our company. The quality, clarity, and care you bring to those interactions directly impact our revenue, our reputation, and whether prospects become long‑term customers.

Compensation

• Estimated pay range for Canada-based candidates: CAD 45,000 - 60,000 base + $20,000 OTE

• Estimated pay range for US-based candidates: USD 45,000 - 55,000 base + 30,000 OTE

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