Sazerac Company, Inc. Logo

Sazerac Company, Inc.

Market Development Representative -Fort Collins, CO - On Premise

Posted Yesterday
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In-Office
Fort Collins, CO, USA
59K-89K Annually
Junior
In-Office
Fort Collins, CO, USA
59K-89K Annually
Junior
Drive volume and distribution growth for Sazerac spirits brands across assigned on-premise accounts. Build customer relationships, implement merchandising and promotional programs, coordinate with distributors and wholesalers, monitor KPIs, analyze sales data, and support events, tastings, and brand activations. The role requires territory travel, nontraditional hours, physical activity, a valid driver's license, and alcohol-industry compliance.
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Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

Join us in achieving volume and distribution sales goals for our Brands across Sazerac's diverse spirits portfolio and connect consumers and brands. Imagine being the key partner for vibrant on-premise spots (think lively restaurants and bars) in your assigned territory, where each day brings new opportunities to connect consumers with their favorite brands. You'll spark excitement, attend engaging events, tastings, and promotions that showcase our spirits portfolio and create unforgettable consumer experiences.What You’ll Be Doing:As a Market Development Representative, you and your team will play a pivotal role in our success story. The position involves:

  • Craft Solutions for Growth: Implement innovative solutions to boost business for assigned accounts, ensuring Sazerac brands soar in market share.  
  • Brand Building: Use consumer and category trends as your toolkit to educate customers, solve challenges, and skyrocket sales—building brands is an art.  
  • Distribution: Lead distributors to support in-outlet selling and execution.
  • Volume Objectives: Help achieve volume objectives for our diverse portfolio.  
  • Strategic Programs: Implement and execute programs that deliver on distribution, merchandising, display, and retail promotional goals – turning plans into results. 
  • Rapport Building: Develop mutually valuable rapport with assigned customers through understanding their key needs and requirements.  
  • Communication & Collaboration: Take center stage as the communication lead between key customers, wholesalers, and our internal dream team.
  • KPI Monitoring: Track agreed-upon Key Performance Indicators (KPIs) to ensure we consistently reach the goals. 

*Job responsibilities may vary by state depending on regulatory requirements for the state. 

Qualifications/Requirements

Do you have an achievements-based resume? We want to see your successes. Highlight your accomplishments and the impact you've made in your sales career!

  • Education: Bachelor's degree preferred or equivalent experience
  • Experience: Minimum 1 year of sales experience in the alcohol-beverage or CPG (consumer packaged goods) industries. On-premise experience is preferred. New college graduates require a sales/marketing internship or full/part-time sales role (preferably in consumer-packaged goods) and/or sales competition experience.
  • Results-Driven: Proven volume objectives and ability to deliver on new points of distribution (PODs), well placements, menu placements, events, and promotions.
  • Technical Savvy: Demonstrated success using sales data analytics and tools to drive sales results, identify market trends, and produce measurable results.
  • Mobility: A valid driver's license and ability to travel within an assigned territory is required.
  • Schedule: Flexibility to work non-traditional hours, including evenings and weekends.
  • Location: Candidate must reside in or near the territory.
  • Expenses: Ability to personally cover ordinary and essential business expenses that will be promptly reimbursed.
  • Compliance: Required to obtain a solicitor’s permit in any state.

Physical Requirements

  • Standing for an extended period of time
  • Ability to pick up and/or move objects up to 35lbs without assistance
  • Ascend or descend stairs
  • Ability to drive and visit multiple accounts in one day
  • Strong communication skills
Culture and Benefits

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.


The annual salary range for this role is $59,033 - $88,550. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.


Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.


Need assistance throughout your application or interview process? Email [email protected]#LI-EK1

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