Manager Paid Media & Analytics

Here’s why you will love it here:

• Recognition Programs and Rewards
• Excellent health care options, including medical, dental, and vision
• A people-first culture
• Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
• Perks at work: Employee Pricing platform
• Employee Assistance Program that supports your physical and mental well-being.
• Paid Vacation Time and Paid Sick Days
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities
• And more!

What Will I be Doing?

The Manager of Paid Media & Analytics spearheads the strategy, execution, optimization and performance measurement of multi-channel paid media campaigns, while also owning comprehensive analytical reporting across all marketing initiatives. This role requires deep channel expertise paired with strong analytical rigor to ensure paid investments drive measurable growth, qualified leads, and improved ROI. The ideal candidate is a hands‑on, data‑driven marketer with extensive campaign management experience, exceptional analytical capabilities, and a collaborative working style suited for fast‑paced, cross‑functional environments. 

Paid Media Strategy & Execution

• Develop and own the multi‑channel paid media strategy across channels such as search, social, programmatic, video, display, retargeting, and emerging platforms.
• Plan, launch, and manage paid campaigns end‑to‑end, including audience development, creative briefing, budget allocation, pacing, QA, and performance tracking.
• Continuously optimize campaigns based on performance insights to improve efficiency, quality of leads, and ROI.
• Manage agency partners and/or internal resources to ensure flawless execution and alignment with business objectives.
• Partner with creative, product, and brand teams to test new messaging, formats, and approaches that improve conversion and engagement.
• Work closely with marketing, creative, analytics, and product teams to align goals, share insights, and drive integrated campaign performance.
• Serve as the internal subject‑matter expert for paid media and marketing analytics.
• Present recommendations, testing results, and insights to leaders and stakeholders with clarity and confidence.
• Manage paid media budgets, forecasting, pacing, and scenario modeling.
• Ensure investments align with pipeline, revenue, and brand goals.
• Track spend efficiency and proactively adjust strategies to maximize ROI.
• Own marketing performance measurement across all paid media and broader marketing campaigns.
• Deliver clear, actionable reporting and dashboards that communicate campaign results, trends, and business impact.
• Build measurement frameworks, KPIs, attribution models, and testing structures that ensure marketing investments are accountable and optimized.
• Conduct deep‑dive analyses to uncover growth opportunities, audience insights, channel performance drivers, and optimization recommendations.
• Partner with analytics and data teams to ensure data accuracy, proper tagging, and consistent measurement methodologies.

Cross-Functional Collaboration

• Work closely with marketing, creative, analytics, and product teams to align goals, share insights, and drive integrated campaign performance.
• Serve as the internal subject‑matter expert for paid media and marketing analytics.
• Present recommendations, testing results, and insights to leaders and stakeholders with clarity and confidence.

Budgeting & Forecasting

• Manage paid media budgets, forecasting, pacing, and scenario modeling.
• Ensure investments align with pipeline, revenue, and brand goals.
• Track spend efficiency and proactively adjust strategies to maximize ROI.

Data, Analytics & Marketing Technology

• Own marketing performance measurement across all paid media and broader marketing campaigns.
• Deliver clear, actionable reporting and dashboards that communicate campaign results, trends, and business impact.
• Build measurement frameworks, KPIs, attribution models, and testing structures that ensure marketing investments are accountable and optimized.
• Conduct deep‑dive analyses to uncover growth opportunities, audience insights, channel performance drivers, and optimization recommendations.
• Partner with analytics and data teams to ensure data accuracy, proper tagging, and consistent measurement methodologies.

To fulfill this role successfully, you must possess the following minimum qualifications and experience: