Manager Marketing and Digital Analytics

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.
Job Duties and Responsibilities
We are seeking an experienced manager of analytics to lead our Marketing and Digital Analytics team. This team's focus will be optimizing our acquisition strategy across digital and local marketing tactics in our various sales channels, reduce our cost of acquisition and improve the quality of customers we acquire. This team will serve as the main point of contact for marketing leadership and our marketing partners, providing insights on efficiency, promotion performance, creative performance, and customer quality. Additionally, this role will collaborate closely with our customer lifecycle analytics and marketing data science teams for cross functional analytics leveraging insights throughout our organization. Your leadership will be crucial in driving innovative data-driven strategies to enhance our marketing efficiency and strategy.
This role offers an exciting opportunity to lead a talented team of marketing analysts and drive sales growth through data-driven insights and strategies. If you are a strategic leader with a passion for leveraging analytics to inform marketing decisions and achieve business objectives, we would love to hear from you!
Key Responsibilities:

• Lead, manage and mentor a team of marketing analysts, providing guidance, mentorship and support to ensure the successful execution of analytics projects and initiatives; foster a collaborative and high-performing team culture focused on driving business results
• Oversee the analysis of digital marketing campaigns across various channels including search engine marketing (SEM), social media advertising, email marketing, affiliate marketing and display advertising; evaluate campaign performance, ROI and customer acquisition metrics
• Monitor key performance indicators (KPIs) related to eCommerce sales, conversion rates, average order value (AOV) and customer lifetime value (CLV); identify trends, patterns and opportunities for optimization
• Analyze sales performance, product listings, pricing strategies and customer reviews on Amazon.com ; identify opportunities for growth, optimization and competitive positioning on the platform
• Collaborate with the data science team to leverage advanced analytics and machine learning techniques to inform marketing analytics strategies; incorporate predictive insights, customer segmentation and personalized targeting into marketing initiatives
• Produce regular reports, dashboards and presentations to communicate key findings, insights, and actionable recommendations to stakeholders; present findings in a clear and compelling manner to drive decision-making and action
• Oversee A/B testing and multivariate testing initiatives to optimize marketing campaigns, landing pages and customer experiences; analyze test results and iterate on strategies based on performance feedback
• Work closely with cross-functional teams including marketing, marketing partners, product marketing and IT to align marketing analytics efforts with business objectives and priorities; collaborate on campaign planning, execution and optimization
• Stay abreast of industry trends, emerging technologies and best practices in marketing analytics, digital marketing and eCommerce; proactively seek out opportunities for innovation and experimentation to drive business growth

Skills, Experience and Requirements
Education & Experience:

• Bachelor's or Master's degree in Marketing, Business, Analytics, or related field
• 2+ years experience in a leadership role managing a team of marketing analysts
• 5+ years in data analysis and visualization tools such as SQL, Python, Tableau, Google Analytics or Adobe Analytics

Skills and Qualifications:

• Strong analytical skills with the ability to collect, organize, analyze, and interpret large datasets
• Experience with eCommerce platforms (e.g., Magento, Shopify, WooCommerce) and Amazon Marketing Cloud is a plus
• Knowledge of digital marketing channels and tactics including SEM, SEO, social media advertising, email marketing and affiliate marketing
• Familiarity with statistical analysis techniques, A/B testing methodologies and marketing attribution modeling
• Excellent leadership, communication, and collaboration skills with the ability to influence stakeholders and drive alignment across teams
• Strong problem-solving skills, analytical thinking and attention to detail
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Visa sponsorship not available for this role
Salary Ranges
Compensation: $83,950.00/Year - $119,900.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )