Manager of Integrated Marketing

Momentive Software seeks a strong B2B marketer to join its growing Demand Marketing organization as an Manager of Integrated Marketing. This role will oversee the planning, development, and executing of integrated marketing programs that drive measurable results  As a manager in the department, you will be responsible for developing and executing high performing marketing campaigns while ensuring seamless collaboration across Sales, Customer Success, and other key stakeholder groups. The ideal candidate will bring experience B2B demand generation, particularly in a SaaS environment that serves associations and nonprofits. You’ll be responsible for scaling marketing efforts, optimizing campaigns, and ensuring continuous improvement in the departments performance.

A Day in the Life

·       Develop, execute and optimize marketing programs, ensuring that team members have the tool, support, and guidance needed to succeed

·       Foster cross-departmental collaboration, with Sales, Customer Success, and Product Teams, to ensure alignment of marketing initiatives with company objectives

·       Develop and execute measurable demand generation strategies that align with overall business goals, driving pipeline growth and revenue generation

·       Oversee and coordinate multichannel marketing campaigns,  including email campaigns, drip email nurture series, and content

·      Own and refine the integrated marketing strategy to improve lead quality, conversion rates, and revenue generation, while incorporating data-driven insights for optimization

·       Work closely with content and design teams to create landing pages for campaign CTAs

·       Work closely with the Marketing Operations team to ensure that all marketing campaigns are executed seamlessly, leveraging the full potential of the marketing tech stack

·       Monitor and analyze the effectiveness of demand creation programs, identifying optimization opportunities and refining strategies based on performance data

·       Provide regular updates and reports to key stakeholders, including senior leadership, on the impact of marketing campaigns

·       Facilitate a marketing program retrospective following completion of each marketing program

·       Other job duties as assigned by manager

We are looking for someone who brings

·       Bachelor’s degree in Marketing, Business, Communications, or a related field

·       5+ years of experience in B2B marketing programs, with 2+ years in a managerial or team lead role

·       Experience with CRM (Salesforce.com) and marketing automation (Hubspot) systems

·       Experience managing cross-functional teams and overseeing integrated marketing campaigns, particularly in a SaaS environment for associations and nonprofits.

·       Strong project management skills for managing schedules and deadlines (experience in project management software like Asana is a plus)

·       Deep knowledge of B2B marketing principles and demand generation strategies.

CHARACTERISTICS

·       Takes ownership of projects and drives initiatives forward

·       Intelligent, with strong critical thinking skills

·       Collaborative leader with a focus on fostering a positive, inclusive team culture

·       Ability to navigate and manage change while keeping teams aligned and focused on the end goals

·       Ability to prioritize multiple projects simultaneously, naturally high RPM

·       Motivated by achieving measurable results and driving revenue growth

#LI-MH1 #momentivesoftware

Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date. Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue. Designed to help organizations connect more, manage more, and ultimately expect more, Momentive's solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management. Momentive partners with organizations that believe "good enough" is never enough – so they can bring on better outcomes for everyone they serve. Learn more at momentivesoftware.com.
 

At Momentive Software, we’re a team of passionate problem-solvers, innovators, and volunteers who believe in using technology to make a real difference. We dream big, support each other, and take pride in creating solutions that help our customers drive meaningful change. If you’re looking for a place where your work matters and your ideas are valued, you’ll find it here.

Medical, Dental & Vision Benefits

401(k) Savings Plan with Company Match

Flexible Planned Paid Time Off

Generous Sick Leave

Inclusive & Welcoming Environment

Purpose-Driven Culture

Work-Life Balance

Commitment to Community Involvement

Employer-Paid Parental Leave

Employer-Paid Short-Term Disability

Remote Work Flexibility
Momentive Software actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
All persons hired will be required to verify identity, minimum age of 18, eligibility to work in the United States (without sponsorship), and to complete the required employment eligibility verification form upon hire.