Manager Go to Market

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We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
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Job Summary
The Manager, B2B Go-to-Market plays a key role in translating market insights, product strategies, and customer data into clear go-to-market narratives that help guide how initiatives are introduced across the Optimum Business organization. This role partners closely with Product, Offer & Base Strategy, Pricing, Marketing, Sales, Care, and Data & Analytics teams to help ensure initiatives are clearly defined, well understood, and aligned across stakeholders. The GTM Manager helps synthesize insights, shape the go-to-market story for each initiative, and support cross-functional planning as teams prepare for launch. Success in this role requires strong communication skills, analytical thinking, and the ability to translate complex information into clear and structured narratives. The GTM Manager also contributes to the development of repeatable go-to-market frameworks, including narrative decks and planning materials that help teams communicate strategy and align around upcoming initiatives. This role sits within the B2B Marketing Team and reports to the Director, B2B Go-to-Market & Customer Base Management (CBM), working closely with cross-functional stakeholders to support clarity and alignment around go-to-market initiatives.
Responsibilities
GTM Strategy & Storytelling:

• Translate product, pricing, and market insights into clear go-to-market narratives and positioning for initiatives.

• Develop standardized go-to-market narrative decks and planning materials to support consistent communication across the organization.

• Synthesize market, customer, and performance insights into clear observations that help inform go-to-market planning.

Cross-Functional Alignment:

• Serve as a connector between Offer Strategy, Product, Marketing, Sales, Care, and Readiness teams to support alignment around initiatives.

• Help ensure stakeholders understand the strategy, value proposition, and market context behind go-to-market initiatives.

• Support cross-functional planning conversations as teams prepare for rollout.

Market Insights & Strategic Guidance:

• Evaluate performance data, customer trends, and competitive insights to identify opportunities and potential risks.

• Translate insights into observations that can help inform program design, messaging, and market strategy.

• Support development of targeted market plays including competitive response initiatives and new infrastructure launches.

Launch Readiness & Organizational Enablement:

• Develop go-to-market communication materials including rollout narratives, executive summaries, and field-facing messaging.

• Help define success metrics and review early performance signals to support ongoing learning and refinement.

Leadership & Influence:

• Serve as a people leader within the GTM function, directly managing and developing members of the team while providing day-to-day guidance, coaching, and direction across go-to-market planning activities.

• Act as a collaborative GTM partner across the organization, helping stakeholders align around key initiatives and priorities.

• Identify opportunities to improve go-to-market communication frameworks, planning processes, and cross-functional alignment.

• Explore emerging tools, including AI and automation, that may help improve insight development and planning workflows.

Qualifications

• 6-8+ years of experience in go-to-market strategy, marketing strategy, product marketing, or business strategy.

• Strong analytical thinking with the ability to translate data and insights into clear observations and recommendations.

• Excellent storytelling and presentation skills with the ability to turn complex information into clear narratives for executive and cross-functional audiences.

• Experience working in matrixed organizations across Product, Marketing, Sales, and Operations.

• Strong stakeholder management skills and the ability to support cross-functional initiatives.

• Strong PowerPoint and general analytical skills with the ability to develop clear, executive-ready materials.

• Experience in telecom, technology, or subscription-based businesses preferred.

• Curiosity and openness toward leveraging emerging technologies, including AI tools, to enhance analysis and support go-to-market planning.

• Prior experience managing or developing team members preferred.

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
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Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in New York is $102,816 - $168,912 /year. For other locations, please inquire with your recruiter. The rates/ranges provided herein are the anticipated pay at the time of hire, and do not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City