Manager, Global Go-to-Market, NAM, Core Games

Who We Are

2K publishes some of the most recognized video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier’s Civilization. Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals.

The Role

The Manager, Integrated Marketing – North America is an execution-focused role responsible for supporting the delivery of North America marketing campaigns within established Global GTM frameworks.

This role partners closely with Global GTM leadership, regional stakeholders, and cross-functional teams to implement campaign plans, manage assets and timelines, and ensure high-quality execution across assigned titles. The Manager does not own global strategy, investment decisions, or cross-functional orchestration.

What You Will Do

Reporting to the Director, Global GTM, you will:

Campaign Execution & Delivery

• Support the execution of North America marketing campaigns for assigned titles, following established global strategy, positioning, and campaign frameworks
• Coordinate campaign timelines, asset delivery, and executional milestones across internal teams and external partners
• Track execution progress and flag risks or delays to leadership

Cross-Functional Coordination

• Partner with creative, media, social, retail, and agency teams to ensure assets are delivered on time and aligned to approved campaign plans
• Serve as an executional point of contact for North America campaign components, escalating issues as needed
• Support coordination with global teams by sharing updates, materials, and executional learnings

Operational & Performance Support

• Assist with campaign reporting by consolidating performance inputs, status updates, and post-campaign summaries
• Support budget tracking and invoice management under the direction of Global GTM leadership (no independent budget ownership)
• Document executional learnings and contribute to best-practice sharing across the team

What This Role Is Not

To ensure clarity of scope, this role does not:

• Own global or regional GTM strategy
• Set investment strategy or control marketing budgets
• Act as the final decision-maker across functions
• Lead cross-functional orchestration or campaign architecture
• Represent the business in franchise-level or executive planning forums

What We’re Looking For

• Strong executional marketer with experience delivering integrated campaigns
• Comfortable operating within clearly defined frameworks and processes
• Highly organized with strong attention to detail and follow-through
• Collaborative, reliable partner who communicates clearly and escalates appropriately
• Able to manage multiple workstreams in a fast-paced environment

Qualifications

• 4–6 years of experience in marketing, integrated marketing, or campaign execution
• Experience working with agencies and cross-functional partners
• Experience in Gaming is a MUST
• Familiarity with consumer marketing, digital campaigns, or live service titles a plus
• Bachelor’s degree required

The pay range for this position in California at the start of employment is expected to be between $100,200 and $148,320 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment.If hired, employee will be in an ~at-will position~ and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

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