Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position: Manager, Email Retention
Department: Marketing
Work Location: Cortez, CO, Hybrid (work 3 days onsite)
Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.
What you will be doing:
The Manager, Email Retention focuses on driving customer acquisition, engagement, and retention through data-driven strategies and performance marketing initiatives. This role plays a key part in scaling revenue and optimizing the customer journey across digital touchpoints. In this position you’ll work closely with the eCommerce, Creative, and Development teams to lead owned channel programs such as email, SMS, and our customer loyalty program, execute CRM initiatives, and manage audience segments for paid media channels. Your goal will be to build meaningful, personalized connections with customers to maximize lifetime value and long-term brand affinity for our eCommerce business.
The ideal candidate for this role will exhibit thought leadership around acquisition, retention, loyalty, flow automation, journeys, and best in class CRM database management.
Email/SMS Communication
Contribute to and leverage the seasonal brand marketing calendar to drive Email/SMS campaign strategy
Maintain the Email/SMS marketing calendar
Provide clear strategic direction and feedback to the Creative Team to deliver on campaign goals and benchmarks
Work closely with brand marketing around visual aesthetics, copy, and brand voice to create email templates and creative briefs, working closely with brand marketing around visual aesthetics, copy and brand voice.
Partner with vendors to manage email/SMS execution
Take stock and own a complete list of all emails/SMS (source, triggers, conditions, platforms, etc.) to nurture leads, drive conversion, and build brand loyalty
Facilitate and track periodic updates/optimization of existing flow campaigns
Provide direction for the continued development of email/SMS flow automation
Maintain upkeep on all transactional email/SMS communications
Stay on top of industry trends and opportunities to maintain best practices
Have a full understanding of our ESP platform and work closely with our email/SMS vendor to leverage all available tools to drive engagement and revenue:
Organized A/B Testing
Dynamic Product Recommendations
CDP Insights
Segmentation
CRM & Consumer Retention
Attract, engage, and retain customers through owned channels
Own CRM strategy to enhance customer segmentation, targeting, and engagement for Osprey fans and customers
Oversee and analyze CDP to facilitate campaign strategies and provide actionable insights to the team
Manage Customer Loyalty Program
Lead the strategy and management of a customer loyalty program to increase retention, repeat purchase, and brand advocacy
Develop program mechanics, rewards structure, and promotional campaigns to drive enrollment and engagement
Identify and execute new opportunities within scope of the loyalty program
Support CS to provide best-in-class customer service for loyalty members
Reporting & Analytics
Provide periodic analysis to track email/SMS and loyalty performance metrics for the broader eCommerce and Marketing Teams
Polish and standardize a series of KPIs (Deliverability, Opens, Clicks, Attributed Revenue, AOV, List Growth, etc.)
Present to eComm and Brand Marketing Teams
Tailor reporting for the creative team to steer ongoing growth and adoption of emerging best practices
Work closely with our external email/SMS marketing agency to strategically evolve channel tactics and identify new opportunities
Skills needed to be successful in this role:
Tech savvy- competent with web-based technologies through work or leisure - email marketing, monetized blog, website design
Excellent communication skills, both verbal and written
Demonstrated high level of autonomy and ability to self-start
Demonstrated passion for improving the email consumer experience and making it the best it can possibly be
Ability to manage multiple projects and strong desire to own all aspects of email for the brand
Collaborate closely with creative team, providing clear direction and constructive feedback with strong communication, empathy, and cross-functional collaboration skills
Ability to comfortably present compelling insights to a diverse set of stakeholders (creative, analytical, upper management, etc.)
Minimum Qualifications:
Bachelor's Degree in Communication or Marketing
5+ years of experience with DTC email, SMS, and digital marketing and consumer service-related activity
Experience with various ESP and CRM platforms
Experience managing email communications to medium/large sized customer lists
Knowledge of various digital eCommerce paid channels including paid search, display, paid social, and CTV/OLV
Knowledge of various analytics dashboards Google Analytics, Adobe Analytics, Power BI
Prior experience in the outdoor, fashion, lifestyle or action sports retail industry
Project Management experience
Authorized to work in the United States on a full-time basis
Preferred Qualifications:
Experience with Magento
Experience with managing email service provider software
In Colorado, the standard base pay range for this role is $75,910 - $113,865 annually. This base pay range is specific to Colorado, and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
# #LI-KE1
#LI-HYBRID
For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture, and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status, or any protected basis.
We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
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