Manager, Digital Marketing Content and Media

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
 

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.
 

Are you a marketing professional with a drive for success and a passion for creativity? Look no further! Cengage is seeking a Manager, Digital Marketing Content and Media to join our dynamic Marketing Services team. This is an exceptional opportunity to actively contribute to shaping and implementing our digital marketing content and media strategy while working closely with a diverse and passionate team of individuals. If you have a proven track record of success in marketing and are motivated to make a difference, we want to hear from you!
 

• This person will lead the Digital Marketing Content and Media team, managing 3-4 people.
• Create and implement marketing content strategies to increase engagement and generate leads.
• Collaborate with cross-functional teams to create and deliver flawless marketing campaigns
• Lead the development and management of all marketing content, including written, visual, and multimedia assets
• Perform thorough market research and competitor analysis to identify effective strategies and stay updated on industry trends.
• Manage the marketing content budget and ensure resources are allocated effectively
• Track and analyze key performance metrics to measure the effectiveness of marketing campaigns
• Continuously discover areas for improvement and optimization within marketing content processes.
   

• Bachelor's degree in Marketing or related field
• Minimum of 5 years of experience in marketing, with a focus on content development and strategy
• Proven ability to successfully implement marketing campaigns across multiple channels
• Strong project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment
• Excellent written and verbal communication skills
• Proficiency in content management systems and marketing automation platforms
• Understanding of effective SEO techniques and proficiency in optimizing content for search engine visibility
• Ability to collaborate effectively with cross-functional teams and build positive relationships
   

Don't miss out on this exciting opportunity to join a world-class organization and make a meaningful impact! Apply now and take the next step in your marketing career with Cengage.
 

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
 

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected] or at +1 (617) 289-7917.
 

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.