Local SEO Manager

GSA Management is seeking an experienced SEO Manager to join our digital marketing team in driving organic traffic growth and boosting our local and organic rankings across multiple locations. This strategic role is pivotal to our digital marketing success as we expand our footprint nationally.

Objective:

The ideal candidate will combine technical SEO expertise with data-driven decision-making to enhance our online visibility and drive qualified leads to our storage facilities.

Responsibilities:

• Develops and maintains a strategic content plan for blogs and website pages aimed at strengthening GSA Management’s/SecureSpace Self Storage's authority in the self-storage industry, incorporating E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles and best practices for long-form, informative content.
• Conducts comprehensive keyword research and develops targeted content strategies that align with GSA’s broader marketing goals and are tailored to specific customer personas to improve organic search performance.
• Performs regular on-page and technical SEO audits with implementation of recommended fixes.
• Leads local and national link-building and outreach campaigns to strengthen domain authority.
• Internal linking opportunity analysis and internal backlink audits.
• Measures and reports YoY improvements in local and organic search rankings on a monthly basis.
• Designs and implements A/B tests to optimize SEO performance and conversion rates.
• Audits SEO data and tools regularly to ensure accurate reporting and tracking.
• Verifies data integrity across all measurement platforms and identifies/resolves discrepancies.
• Conducts competitive SEO research and gap analysis to identify growth opportunities.
• Leverages AI tools, such as Jasper, Surfer SEO, and ChatGPT, to scale content development and SEO initiatives efficiently, ensuring alignment with GSA’s current processes and technology stack.
• Prioritizes SEO initiatives based on potential impact and manages multiple projects simultaneously.
• Owns and optimizes website blog, landing pages, and Google Business Profiles across all locations, integrating location-based personalization tactics to boost local engagement and relevance.
• Collaborates closely with the paid media team to align SEO strategies with paid search goals, ensuring cohesive messaging, coordinated campaigns, and maximized overall digital marketing performance.
• Ensures consistency, accuracy, and optimization of all content, images, internal linking, and business information.
• Collaborates cross-functionally with marketing, content, and web development teams.
• Consistently meets project deadlines and deliverable timelines.
• Stays current with local and organic SEO industry updates and algorithm changes, while proactively testing and piloting new features or updates, especially with the rise of AI-driven search formats.

Other Functions:

• Must be able to work extended hours and weekends as needed.
• Other duties as assigned.

Skills and Experience:

• Experience working with paid media teams to align SEO and paid strategies, maximizing visibility and return on investment across channels.
• Demonstrated experience creating and executing content strategies that establish industry authority through blogs, guides, and service page optimizations.
• Bachelor's degree in Marketing, Business, or related field.
• 3-5+ years of hands-on SEO experience. 
• Experience with local SEO strategies for multi-location businesses, with a demonstrated ability to optimize for local search rankings and a strong, up-to-date understanding of the latest local SEO strategies and best practices.
• Advanced knowledge of technical SEO, including site structure, website schema, sitemaps, server-side SEO, site speed optimization, and related areas.
• Demonstrated proficiency with industry tools including Google Search Console, Google Business Profile (GBP) insights, Advanced Web Rankings, Local Falcon, Ahrefs, Screaming Frog, GA4, and Bing Webmaster Tools.
• Experience managing multiple Google Business Profiles and optimizing landing pages for conversion, including proficiency with bulk management tools such as the GBP API or third-party local SEO management platforms.
• Experience in data validation and troubleshooting analytics implementation issues.
• Strong data-driven analytical mindset with Excel and spreadsheet formula proficiency.
• Experience with scaling content development via AI.
• AI content development and AI Prompt Engineering skills.
• Knowledge of AI-powered search (AIO, GPT Search) and its implications for SEO.
• Ability to explain technical SEO concepts to non-technical stakeholders.
• Experience training and educating team members on SEO best practices.
• Excellent written and verbal communication skills.
• Strong time management skills with proven ability to meet deadlines.
• Self-motivated with ability to work independently in a remote environment.

Nice-to-Haves:

• Basic HTML/CSS knowledge.
• Experience in the self-storage or real estate industry.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.

Location:

• Remote within the US

Salary:

• $75,000 - $90,000 per year

GSAM LLC is committed to providing equal employment opportunities to all employees and applicants. We strictly prohibit discrimination and harassment of any kind based on race, creed, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, gender identity or expression, marital status, citizenship or immigration status, honorably discharged veteran or military status, or the presence of any sensory, mental, or physical disability, or the use of a trained dog guide or service animal by a person with a disability, or any other characteristic protected by federal, state, or local laws.

This policy applies to all employment practices, including but not limited to recruitment, hiring, placement, promotion, termination, recall, transfer, leaves of absence, compensation, and training.

GSAM LLC complies with all applicable disability laws and is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need a reasonable accommodation to participate in the application or interview process, perform essential job functions, or access other employment-related benefits, please contact Human Resources at hr @ insitepg.com.