Local SEO Lead

Wonderly is an end-to-end verticalized AI-native OS for home services businesses. We own the entire system of record, all business applications (we replace ServiceTitan, House Call Pro, RingCentral, Squarespace, Docusign, Square, and a dozen other applications), and dozens of AI agents ourselves embedded natively inside our business applications, with native data read & write access to our system of record. As a result, we can deploy dozens of production-ready AI Agents to our customers in under 30 minutes with no FDEs, no integrations, and no data cleaning work.

Wonderly has the most result-driven business model, because we’ve proven our system and AI Agents work. We are not trying to sell our customers a dream - we deliver real revenue and profit to our customers. All of our software and AI Agents are free - we charge a % of revenue we deliver for our customers. Each of our 10+ core AI Agents help improve their revenue by 5-20%. This is the ultimate outcome-based pricing, only possible when you own the entire end-to-end system and all the agents yourself.

Wonderly already has PMF and has gone from 0 → 1 (we are happy to share more over a call), with very clear moat and deep industry knowledge that took a team of 70 hardcore A-players 18 months of stealth to build. We believe Wonderly has the potential to be a $100B - $1T outcome. The market is massive: home service businesses across North America (a $2T market). We’ve raised over $50M from top-tier investors, have $20M a year in free cashflow from another product line (Motion) - all that $ gets pumped into Wonderly.

We need someone who can build a local SEO engine for Wonderly. Wonderly helps local service businesses get customers. We want to win the traffic from searches like “landscaper near me,” “best remodeler in Phoenix,” “med spa in Austin,” “personal injury lawyer near me,” and thousands of other local, high-intent queries every day. You’ll own the local SEO strategy end to end.

This is not a role for someone who only writes SEO briefs, manages agencies, or talks in about strategy and best practices. You’ll be expected to find the opportunity, build the plan, get the pages shipped, poke holes in the data, figure out what’s working, and keep iterating.

The work will span:

Local SEO strategy. Programmatic city and vertical pages. Map pack optimization. Google Business Profile strategy. Service-area business SEO. Technical SEO. Internal linking. Review strategy. Local citations. Content templates. Schema. Indexing. Search Console analysis. Competitive research. Page quality. Conversion. Reporting.

Some weeks that means analyzing why a high-traffic site like Thumbtack, Houzz, Yelp, Angi, or a local directory is winning a set of queries. Some weeks it means building the page architecture for hundreds or thousands of city-service combinations. Some weeks it means figuring out why Google is not indexing pages. Some weeks it means working with engineering on structured data, crawl paths, or page generation. Some weeks it means talking to service business owners to understand how customers actually search.

You won’t have a fixed checklist. Instead you’ll have a clear goal: build a channel that drives qualified local demand across all of US+CA.

Most SEO roles are either too content-focused or too technical. This one is both. You need to understand how local search works at the query level, but also how to build systems that scale across categories, cities, and service areas.

You should be able to answer questions like:

• Which local queries are actually worth going after?

• Where can we rank with pages, and where do we need map pack presence?

• How should we structure city, category, and service pages?

• What is the difference between useful local pages and thin doorway pages?

• How do Houzz, Thumbtack, Yelp, Angi, and similar companies win organic traffic?

• What local SEO bets are worth engineering time?

• Where is indexing breaking?

• Which pages are driving impressions but not clicks?

• Which pages are getting traffic but not converting?

The best person for this role has made local SEO bets before and learned from the results.

You’ll own local SEO for Wonderly, including:

• Local SEO strategy across priority verticals and markets

• Map pack and Google Business Profile strategy

• Programmatic local page strategy across city, category, and service combinations

• SEO architecture for local service business pages

• Keyword research for local and high-intent service queries

• Competitive research against companies like Houzz, Thumbtack, Yelp, Angi, HomeAdvisor, and local directories

• Technical SEO requirements for local page generation

• Internal linking strategy

• Schema and structured data recommendations

• Indexing and crawlability analysis

• Local citation and NAP strategy where relevant

• Review and reputation signals where relevant

• Content templates that can scale without becoming low-quality

You should be hands-on. You may need to pull data from Search Console, inspect pages manually, write specs for engineering, review SERPs city by city, build keyword maps, QA page templates, or write the copy of a local landing page yourself.

This is a high-ownership role.

You should expect:

• Real ownership of local SEO from day one

• Direct accountability for organic growth in local search

• Close collaboration with engineering, product, and marketing

• A fast-changing scope as we learn which verticals and markets work

• A team that values speed, straightforward communication, and ownership over process theater

Wonderly is committed to creating a diverse and inclusive workplace where everyone is treated with respect and given equal opportunities. We do not discriminate based on gender identity, race, ancestry, disability, religion, sexual orientation, pregnancy status, veteran status, or any other characteristic protected by law. We welcome and encourage all qualified candidates to apply for our job openings.