Easy Apply
Easy Apply
Manage lifecycle marketing campaign execution across email, SMS, push, and in-app channels. Build audiences, segments, triggers, suppressions, and campaign assets in marketing automation platforms, particularly Braze. Own deployment, approvals, testing, quality assurance, reporting, and optimization while collaborating with strategists, analysts, engineers, project managers, and stakeholders.
Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
The Lifecycle Marketing Operations Manager is an experienced Braze campaign architect responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels, including: email, SMS, push, and in-app messaging. With a strong focus on both campaign execution and stakeholder collaboration, the ideal candidate has superior attention to detail and time management skills, as well as the ability to understand business needs & objectives in order to consistently deliver pristine, on-time work. The LCM Ops manager will work closely with LCM strategists to recommend features, design tests, and review strategy to achieve shared OKRs.
What you’ll do
- Under the direction of an LCM Operations Associate Group Manager, execute data-driven marketing initiatives utilizing a campaign management tool; perform activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration
- Own the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought leadership to the team’s campaign testing & optimization strategies
- Deliver on lifecycle campaign execution deadlines in various marketing channels (e.g. Email, Push, In-App Messaging, etc.)
- Develop, enforce, and perform quality control activities to ensure daily campaign deployment completes in a timely manner and the output is accurate and complete
- Produce campaign performance reports using analytically derived model outputs to share test outcomes, highlight campaign business impact, and inform future testing strategies
- Consolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentation
- Work with others to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etc
- Develop strong stakeholder relationships through consistent, proactive communication on your projects and strategic recommendations in your area of expertise
What you’ll need
- Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience)
- 5+ years of HTML coding experience, with hands-on experience building and deploying emails. Being able to code from scratch is not a requirement, but comfort with manipulating templates is.
- 2-5 years experience with marketing automation tools and/or ESPs (e.g. Braze, Pardot, Marketo, Eloqua, etc.)
- Experience proactively managing own workload and output, including juggling multiple medium-to-large projects at a time
- Ability to adapt to shifting priorities and make judgement calls when projects change or are ambiguous in nature
- Strong interest to learn new tools with a natural curiosity
- Diligent adherence to best practices and QA procedures, with very strong attention to detail
- Proven ability to communicate strategies, insights, and recommendations effectively with a variety of stakeholders
- Comfortable working independently, and with ambiguity at times
- Strong project management skills
Nice to have
- Experience working directly with Data Analysts, Software Engineers, and Project Managers
- Previous experience with Braze and Pardot is a strong plus
- Understanding of A/B and multivariate testing standards
- Knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc)
- Experience writing SQL statements for data extraction
- Experience working with real-time web and app event data
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
Similar Jobs at SoFi
Fintech • Mobile • Software • Financial Services
Supports the full strategic partnership lifecycle, including opportunity evaluation, business case development, deal execution, launch, relationship management, and performance optimization. Builds cross-functional visibility into partnership needs, identifies expansion and consolidation opportunities, conducts market and partner research, evaluates commercial terms, coordinates stakeholder workstreams, tracks KPIs, and prepares recommendations for leadership. Manages multiple initiatives while improving partnership processes and operating models.
Fintech • Mobile • Software • Financial Services
Supports corporate development sourcing, evaluation, and execution of acquisitions, strategic investments, and partnerships. Responsibilities include financial modeling, valuation, due diligence, market and competitive analysis, investment memo preparation, stakeholder coordination, and strategic projects. The role builds pro forma financial statements, accretion and dilution analyses, and transaction recommendations for senior leadership and the Board while collaborating across business units and external advisors.
Top Skills:
BloombergFactsetGoogle DocsGoogle SheetsGoogle SlidesExcelMicrosoft PowerpointSnl
Fintech • Mobile • Software • Financial Services
Owns strategic partnership opportunities from identification through negotiation, launch, and ongoing management. Develops business cases, evaluates commercial and execution considerations, coordinates cross-functional workstreams, aligns stakeholders, tracks performance, and manages partner relationships. The role also establishes repeatable partnership processes, supports senior leadership recommendations, mentors junior team members, and represents the company externally.
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
