Lifecycle Marketing Strategist, Cross-sell

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Our Performance Marketing - Crossflow team is comprised of people with backgrounds in email and in-product messaging, focusing on driving cross-sell effort for Marketing. We deliver business result by optimizing channel value and customer experience through collaboration with Product Marketing, Product/Growth and other channel teams.
We're hiring a Lifecycle Marketing Strategist, Cross-sell, reporting to Head of Performance, Crossflow. You will lead the email & in-product messaging channel optimization while collaborating closely with key stakeholders within Performance Marketing and with Product Marketing and Growth to drive comprehensive multi-channel campaigns aimed at boosting awareness, engagement, and purchases of Atlassian cloud products. You will be accountable for delivering the cross-sell goal. This job is remote-friendly.
If you're passionate about collaborating with multiple teams across organization, creating overall roadmap and multi-channel plan, and presenting high level insights and learnings to leadership, this is the perfect opportunity for you.
In this role, you will:

• Oversee all cross-sell program performance and improvement opportunities.
• Analyze the data for targeted products and identify improvement opportunities for the various touch points through customer journey that spans from awareness to purchase.
• Collaborate with key stakeholders to develop a comprehensive selling strategy and with channel experts for distribution plans for cross-selling initiatives.
• Measure and analyze data and metrics related to product messaging and performance against targets to uncover product signals and optimize campaign activities.
• Design a communications strategy that aligns with objectives through effective messaging, personalization, and audience segmentation.
• Strategize with stakeholders to implement / improve email and in-product messaging programs campaigns by providing messaging strategy, best practices, and testing recommendations.
• Collaborate with Product Marketing, Product/Growth, Data Science, Advertising and SEO teams to deliver Cross-sell goal. Work with Product/Growth closely to ensure experimentations are coordinated.
• Report Cross-sell goal pacing and provide context for what works well and not. Identify programs to catch up with the goal when pacing behind.
• Identify opportunities to improve revenue, production efficiency, and team collaboration.

Your background:

• 5+ years of experience in managing email campaigns, strategy and experimentation. In-product messaging experience is a plus.
• Experience in working with advertising and organic channels to optimize multi-channel user journey and prioritize different levers / opportunities.
• Experience in implementing complex customer contact strategies, segmentation, and governance across multiple products is a plus.
• Demonstration of strategic thinking and organizational planning capabilities. Strong analytical skills to understand data and translate it into insights.
• Proficient in both oral and written communication, with a strong foundation in marketing principles.
• Possession of problem-solving skills, a proactive mindset, and the ability to thrive in a dynamic, large enterprise environment characterized by evolving variables and limited oversight.
• Ability to collaborate with large amount of stakeholders and business partners and navigate through sometimes undefined roles and responsibilities.
• Self-driven, highly adaptable, and comfortable owning cross-functional planning, reporting, and goal-tracking in a fast-paced environment.

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $141,300 - $184,475
Zone B: $127,800 - $166,850
Zone C: $117,900 - $153,925
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .