Your Title: Lifecycle Marketing Specialist
Job Location: Westminster, CO (Hybrid - 3 days in office)
Our Department: AECO
Responsibilities:
Develop and execute lifecycle marketing strategies, including customer onboarding, engagement, retention, and reactivation across multiple channels.
Collaborate with cross-functional teams to align marketing initiatives with business objectives and enhance automated customer journeys.
Oversee end-to-end email marketing execution and CRM management, focusing on data-driven analysis and optimization.
Implement multichannel marketing campaigns tailored to different lifecycle stages, aiming to increase retention and foster loyalty.
Conduct competitive analysis and stay updated on industry best practices in lifecycle marketing and customer engagement.
Provide analysis of key metrics to generate insights for data-driven decision-making and continuous improvement of lifecycle strategies.
Skills and Experience:
Bachelor's degree in marketing or a related field, or equivalent experience.
3-5 years of experience in customer success, marketing, sales, or business development, preferably in a SaaS environment.
Strong analytical skills with the ability to translate performance metrics into actionable insights.
Proven experience in developing and executing CRM strategies to drive growth and retention.
Proficiency in marketing automation platforms, CRM systems, and analytics software, with a preference for Salesforce Marketing Cloud.
Excellent communication skills and the ability to manage collaborative relationships across teams.
Experience in a B2B, multi-channel, global operating environment; experience in the construction technology industry is a plus.
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Pay Equity-
Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.
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Hiring Range:
79924-
106000-
Bonus Eligible?
Yes-
Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.
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candidates' diversity and take affirmative action to employ and advance individuals
without regard to race, color, sex, gender identity or expression, sexual orientation,
religion, age, physical or mental disability, veteran status, pregnancy (including
childbirth or related medical conditions), national origin, marital status, genetic
information, and all other legally protected characteristics. We forbid discrimination and
harassment in the workplace based on any protected status or characteristic. A criminal
history is not an automatic bar to employment with the Company, and we consider
qualified applicants consistent with applicable federal, state, and local law.
The Company is also committed to providing reasonable accommodations for
individuals with disabilities, and individuals with sincerely held religious beliefs in our job
application procedures. If you need assistance or an accommodation for your job, contact
Top Skills
Trimble Westminster, Colorado, USA Office
10368 Westmoor Drive, Westminster, CO, United States, 80021
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