Lifecycle Marketing Manager

Who We AreJoin a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We DoAs part of our Performance Marketing Center of Excellence (CoE), the Lifecycle Marketing Manager owns the customer journey from first touch through nurture and engagement. You will design, optimize, and manage automated programs that convert leads into opportunities and grow customer value over time.
This role requires a marketer with deep marketing automation expertise (Salesforce Marketing Cloud preferred) and a proven ability to build journeys that improve conversion, protect engagement quality, and drive measurable pipeline contribution.

WHAT YOU'LL DO

Journey & Nurture Design

• Build and optimize automated nurture journeys, triggered campaigns, and engagement programs across email, SMS, and other digital channels.
• Map and manage customer touchpoints to ensure timely, relevant, and personalized experiences.

Lead Scoring & Routing

• Own the design and evolution of lead scoring models to improve qualification accuracy.
• Ensure clean and timely lead routing to divisional marketing leads and sales systems.

Engagement Hygiene & Deliverability

• Monitor and manage deliverability, suppression rules, and compliance (CAN-SPAM, GDPR, etc.).
• Maintain engagement hygiene to improve inbox placement, reduce unsubscribes, and protect brand reputation.

Optimization & Test-and-Learn

• Continuously refine journeys through test-and-learn programs.
• Use performance data to improve speed-to-lead, nurture effectiveness, and conversion rates.

Tools & Technology

Fluency with core performance marketing platforms and tools, including:

• Marketing Automation & CRM: Salesforce Marketing Cloud (preferred), HubSpot, or equivalent.
• Analytics: Google Analytics (GA4), attribution and reporting platforms.
• Advertising: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
• Collaboration & Workflow: Project management and campaign orchestration tools.

WHAT YOU'LL BRING

Required Education, Experience, Certification/Licensure

• 5–7 years in lifecycle, CRM, or marketing automation roles in enterprise or multi-division organizations.
• Expertise in Salesforce Marketing Cloud (preferred) or equivalent MAP/CRM systems.
• Proven ability to design scalable nurture journeys that drive conversion.
• Strong understanding of deliverability, compliance, and engagement best practices.
• Analytical and data-driven, with experience turning journey metrics into optimization actions.
• A collaborative marketer who thrives in a cross-functional performance marketing environment.
• Lead the customer engagement engine.
• Build and optimize journeys that directly convert leads into revenue opportunities.
• Protect and grow the value of our customer relationships with responsible, high-quality engagement practices.

Why Join Us

• Be part of a newly formed Performance Marketing CoE with executive visibility, where your work directly shapes enterprise growth strategy.

Mindset

• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
• Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
• Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes.
• Holds accountability in the highest regard and instills others to follow suit.
• Translates results into digestible information and avoids buzzwordy jargon.

Salary Range: $95,,400.00-127,100.00

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

What We OfferBy choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.