As a Lifecycle Marketing Manager, you will manage the strategy and execution of marketing campaigns for Houzz Pro users, collaborating with multiple teams to enhance user engagement and revenue.
About the Role
In this role, you will have the opportunity to work on a growing team that’s responsible for delivering communications and making an impact every day. As a Lifecycle Marketing Manager, you will be responsible for the strategy, execution, analytics, and reporting of marketing campaigns to Houzz Pro users via owned channels such as Email, Push Notifications, and SMS. This is a hands-on role and you will be an end-to-end owner of the campaigns, working on a full cycle of campaign development and execution. You will collaborate with product, creative, data science, and engineering teams to drive revenue and engagement for the company through providing a great experience for our customers. You will also drive experimentation and be responsible for reporting the results of your campaigns to stakeholders and leadership.
What You’ll Do
- Be the authority on the user journey for Houzz Pro customers; develop a deep understanding of the user mindset, behavior, and how best to use it to deliver results, all while utilizing insightful data insights
- Build and own the quarterly roadmap for US Lifecycle efforts from a revenue retention and software engagement perspective
- Lead the strategy, execution, analytics, and reporting of lifecycle marketing campaigns that deliver against business goals related to new business and retention for Houzz Pro users
- Become an expert around our marketing automation platform (Blueshift/Iterable/Hubspot) to be able to operate independently and be a knowledge resource for others within the company
- Partner with data, product, and engineering teams to define any new requirements to ensure the right data are available for relevant, personalized, and real-time campaigns
At a Minimum, We’d Like You to Have
- Bachelor’s degree – ideally in Business, Marketing, quantitative or technical field
- 4-6 years of experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, push, SMS, in-app, site, etc.)
- You have 5+ years of working directly in an enterprise-grade ESP (Eloqua, Blueshift, Iterable, Braze, Hubspot, Salesforce Marketing Cloud, Responsys, etc.), with experience setting up targeting, building multi-step workflows, QA, execution, and reporting
- Proven success in working with cross-functional teams, such as Product, Product Marketing, and Analytics, to create and execute against shared goals that are based on data-informed hypotheses
- The ability to set goals and manage rapidly shifting priorities & timelines
- The ability to digest large data sets, ask the right questions due to your robust analytical skillset
- The ability to think critically and develop creative solutions around (technical or resource) limitations
- Fervent attention to detail. You are confident deploying emails to millions of users free of grammar, spelling, typos, and other deployment errors
Ideally, You'll Also Have
- You have 5+ years experience developing and executing A/B tests to improve business performance, utilizing email, push, and site initiatives
- You are comfortable with quantitative analytics and have experience translating data into business and consumer insights
- Ability to thrive in a fast-paced, collaborative team environment
- You have cross-functional team experience and shown ability to execute a vision through consensus building, negotiation, and data-driven persuasion
- Basic SQL experience
- Familiarity with analytics dashboards (e.g. Tableau, Amplitude)
Compensation, Benefits and Perks
This role has an annual starting salary range of $120,000 - $135,000. In addition to salary, you’re eligible for competitive benefits that support you and your family as part of your total rewards package at Houzz. Also, depending on the role, you could be eligible for an equity award. Actual compensation is influenced by a wide array of factors, including, but not limited to, skills, experience, and specific work location.
Benefits and perks include:
- Flexible Paid Time Off (PTO)
- Home internet stipend
- Medical, dental, and vision benefits
- Maternity/paternity leave program
- Employee Assistance Program (EAP)
- Professional Development Reimbursement Program
- 401(k) retirement savings plans (Pre-Tax and Roth)
- Flexible Spending Accounts (FSA) - Medical & Dependent Care
- Health Savings Account (HSA) with company contribution
- Healthy at Houzz program
Houzz is an Equal Employment Opportunity employer. When applying for a role at Houzz, we guarantee your application will be considered regardless of your sex; race; color; gender; national origin; height or weight; ancestry; physical or mental disability; medical condition; genetic information; marital status; registered domestic partner status; age; sexual orientation; military and veteran status; or any other basis protected by federal, state or local law or ordinance or regulation.
We embrace and celebrate the value that diversity brings to an organization. Diverse backgrounds and different points of view help Houzz provide the best experience for our community. Houzz is committed to fostering an inclusive environment through projects and initiatives, such as employee resource groups, that support Houzzers’ efforts to be themselves and share their lives at work.
If you would like assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only for determining an appropriate accommodation for the interview process.
Houzz is an Equal Opportunity Employer. M/F/Disability/Veterans
__________________
Be Who You Are and Do What You Love at Houzz
About Houzz
When founders Adi and Alon remodeled their home, they were frustrated by the lack of resources and inspiration to help them articulate a vision and select the right pro to make it a reality.
So they built Houzz.
Houzz is now the leading platform for home remodeling and design, providing an all-in-one software solution for industry professionals and tools for homeowners to update their homes from start to finish. Using Houzz, people can find ideas and inspiration, hire professionals, and shop for products. Houzz Pro (houzz.com/pro) provides home industry professionals with a business management and marketing SaaS solution that helps them to win projects, collaborate with clients and teams, and run their business efficiently and profitably.
Our Mission and Core Values
We're proud to say there's no one quite like us. Houzz is a community-centric, innovative tech company that continues to disrupt the home renovation and design industry. Our mission-driven culture is rooted in our core values, and we’re all here for one purpose: make the home remodeling and design process more fun and productive for everyone.
Our Mission
To create the best experience for home renovation and design.
Our Core Values
We’re a Community
We put our community of Houzzers, industry professionals and homeowners first. We approach our work with care, humility and respect. We deliver value to our community through our products and services.
We Build the Future
We are visionaries who challenge the status quo. We are creative, innovative and curious. We embrace change and different ideas to drive our industry forward.
We Make Things Happen
We are solution-seekers and self-starters. We listen, move fast and empower our teams to deliver extraordinary results and products. We play to win.
By applying for a job with us, you acknowledge and agree to the terms of our Job Applicant Privacy Notice.
*Roles listing ‘Remote - US’ as a location are not currently available in the following states: Alaska, Hawaii, Louisiana and Montana.
#LI-Remote
Top Skills
Amplitude
Blueshift
Eloqua
Hubspot
Iterable
Responsys
Salesforce Marketing Cloud
SQL
Tableau
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