Lifecycle Marketing Lead

About us

Scribe is where exceptional people come to do the best work of their careers. More than 94% of the Fortune 500 use Scribe to document and scale how work gets done. We’re growing fast — since our founding in 2019, we’ve grown to over 4 million users across 600,000 businesses. Based in San Francisco, we've raised $55M in funding from top-tier investors and are honored to have been named as a Forbes Next Billion Dollar Startup and LinkedIn Top Startup. Join us in our mission to uplevel how people do work.

How we work

We are builders aspiring to master our crafts. We care deeply about our teammates and want to win, together. We embrace the following values:

• Accelerate impact
• Raise the bar
• Make our users heroes
• Clear is kind
• Rapid learning machine
• One team one dream

tl;dr – Our Marketing team is hiring a Lifecycle Marketing Lead to architect and build the engagement program for Scribe’s 4 million (and counting!) users. You’ll own every touchpoint—from the first “Welcome” email to the expansion nudge weeks later—partnering with Growth, Product, and Data to deliver the right message to the right user at the right time and drive serious business impact.

About the role

Scribe is seeking a Lifecycle Marketing Lead to build and scale a best-in-class lifecycle motion that delights users and accelerates ARR growth. Key responsibilities include:

• Designing end-to-end user journeys across email, in-app, and beyond—mapping touchpoints for onboarding, activation, monetization, and expansion.
• Running continual experimentation—defining hypotheses, setting success metrics, implementing a/b tests and iterating quickly based on results.
• Owning our marketing automation stack (Sendgrid/Customer.io) to build sophisticated, data-driven campaigns—while never shying away from a scrappy one-off that lands perfectly.
• Mining data & user insights (think building performance dashboards, running funnel reports in Mixpanel, conducting churn interviews) to uncover friction, craft hypotheses, and translate learnings into action.
• Driving full-funnel impact—routing hand-raisers to Sales, nurturing PQLs, and creating persona-based playbooks that move the needle on activation, adoption, and revenue.
• Measuring what matters—owning lifecycle KPIs (e.g., activation rate, upgrade rate, expansion ARR) and reporting progress to leadership.

About you

You’ll be a standout candidate if you:

• Live and breathe user journeys. You spot leaks in the customer funnel and stitch them up with if-then automations that keep users moving forward.
• Thrive in autonomy. You are excellent at identifying high leverage opportunity / white space, building campaigns from scratch and maximizing impact driven.
• Have 5–8 years’ experience working in lifecycle or growth marketing for B2B SaaS (PLG a strong plus).
• Own the craft end-to-end. From writing copy and QA-ing workflows to analyzing dashboards, you roll up your sleeves and get it done.
• Marry creativity with analytics. You can brainstorm a memorable subject line and build the dashboard that proves it converts.
• Think big, deliver incrementally. You’re always chasing the “aha” moment, yet happy to ship V1 tomorrow and optimize in flight.
• Bring a strong POV. Stakeholders count on you to discern good from great—and to champion the user every step of the way.

Full-Time US Employee Benefits Include

• Some of the nicest and smartest teammates you’ll ever work with
• Competitive salaries
• Comprehensive healthcare benefits
• Equity in a hypergrowth startup
• Flexible PTO
• 401k
• Parental Leave
• Commuter Benefits (SF office employees)
• WFH Stipend

Compensation

$100k - 165k base + Equity + Benefits.

We consider several factors when determining compensation, including location, experience, and other job-related factors.

At Scribe, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Scribe is proud to be an Equal Opportunity and Affirmative Action Employer.