Lead Programmatic Manager

$125,000 - $200,000
Full-time / Onsite (5 days/week)

About The Role

Mochi Health is seeking an experienced Digital Marketing Manager with expertise in programmatic advertising to expand our B2C growth efforts online. You will oversee and manage the execution, optimization, and reporting of digital advertising campaigns across multiple platforms. You’ll work closely with design and analytics to create and execute campaigns. This role reports to Mochi’s Head of Growth.
The ideal candidate will have a passion for making a positive impact in the healthcare space, a deep understanding of the ad ecosystem and programmatic advertising, a firm foundation in marketing principles, excellent problem-solving abilities, and a track record of success. You’re a self-starter that is comfortable in a quickly changing startup environment.

What You’ll Do

• Expand Mochi’s existing online marketing efforts via programmatic advertising
• Build and manage the execution, optimization, and reporting of digital advertising campaigns to achieve numeric conversion goals at or below the target customer acquisition cost.
• Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy.
• Work with design and brand to fulfill creative asset needs.
• Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative or other testing

Who You Are

• 5+ years' experience in a performance driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
• Strong understanding of programmatic media buying, RTB (Real-Time Bidding), DSPs (Demand-Side Platforms), and DMPs (Data Management Platforms).
• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, & look-a-like audience targeting
• Fluent in media research/analytics and consumer trends
• Bias toward action and high velocity of experimentation to develop learning that improve performance
• Excellent communication skills
• A self-starter that is comfortable in a quickly changing startup environment

Life at Mochi 💫

At Mochi, we believe your best work happens when you feel your best—so we’ve designed an environment that fuels your creativity, supports your growth, and makes every day exciting.

✨ Comprehensive Health Coverage – Robust medical, dental, and vision insurance to support your health—so you can feel your best, in and out of work.

💰 Financial Security – Plan for your future with a 401(k) plus company matching and fully covered life insurance—because peace of mind matters.

🌴 Time to Recharge – Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive.

🧘 Wellness First – From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority.

🥗 Daily Fuel – Our office is stocked with an unlimited espresso and matcha bar, plus delicious lunch served five days a week. No sad desk lunches here.

🌿 Connection & Community – We value real relationships. From team lunches and office hangs to offsite retreats, we create space to connect and collaborate.

🚀 High-Impact Work – Be part of shaping the future of digital healthcare during an exciting period of growth and innovation.

💸 Competitive Compensation – We offer a top-of-market salary and a generous equity package—because you deserve to share in the upside you help create.

👩‍💻 World-Class Team – Join a team of thoughtful, driven professionals across engineering, product, clinical, operations, and beyond—each bringing excellence and empathy to the table.

💣 Profitable & Explosive Growth – Our growth is like trying to drink from a firehose while riding a rocket, as we commit to decisions that ensure long-term success, stability, and the well-being of our team and customers—all without the constraints of VC funding.

📍 Prime Location – Our vibrant downtown San Francisco HQ is just steps from public transit, great coffee shops, and everything the city has to offer.

The base salary for this full-time position ranges from $125,000-$200,0000 in addition to equity and benefits. The salary range listed in each job posting represents the minimum and maximum targets for new hire salaries across all locations. Actual compensation within this range is determined by various factors, such as job-related skills, experience, relevant education or training, and location.