Lead Product Marketing Manager

At Benepass we're making benefits easy. We believe people are the most important asset to any company. Traditional one-size-fits-all benefits packages no longer cut it in today's hybrid and remote-first environment. With Benepass, companies can tailor their benefits to the unique needs of their workforce.

Through our easy-to-use and highly customizable fintech platform, People teams can implement, administer, and track the benefits that meet employees where they are. Employers design their benefits and perks plan by setting a contribution amount and eligible spend categories. Every employee has their own individual definition of wellness and needs different things to help them be their most productive, fulfilled self.

Helping companies reimagine how companies take care of their people.

We are backed by leading investors, including Portage Ventures, Threshold Ventures, Gradient Ventures, Workday Ventures, and Clocktower Technology Ventures. To date, the company has raised $35 million of equity capital.

• Founder Story - Jaclyn Chen

• Benepass Raises $20M

• Benepass | Candidate Resource Page

• Benepass Listed on Inc. Magazine's Best Workplaces of 2023

We're looking for our first dedicated Lead Product Marketing Manager to define and elevate how Benepass tells its story. As we grow upmarket and compete in a rapidly evolving benefits landscape, we need clear, differentiated messaging that resonates with HR and Benefits leaders. You’ll own positioning, go-to-market strategy, and enablement, building the function from the ground up and helping establish Benepass as a category leader in flexible benefits.

Messaging & Positioning

• Define and evolve Benepass' core positioning across products, personas, and industries

• Translate complex product capabilities into compelling, benefit-led narratives

• Own messaging consistency across all customer-facing assets

Go-to-Market Enablement

• Build pitch decks, battlecards, talk tracks, and case studies

• Partner with GTM teams (sales, alliances, BDRs, CS) to drive adoption of messaging

• Help influence deal cycles and win rates through strategic enablement

Product GTM & Strategy

• Support new product and feature launches with GTM plans and collateral

• Conduct buyer research, persona development, and competitive analysis

• Partner with Marketing, Product, and Sales to shape roadmap and campaigns

• 5-10 years of experience in product marketing, preferably in B2B SaaS or HR tech

• Proven track record of developing successful go-to-market strategies

• Strong understanding of sales processes and enablement best practices

• Excellent communication and presentation skills

• Ability to thrive in a fast-paced, ambiguous startup environment

• Experience with employer benefits or HR technology is a plus

• 5–10 years of B2B product marketing experience, ideally in benefits tech, fintech, or infrastructure SaaS

• Proven track record owning positioning, messaging, and GTM for complex products

• Strong storytelling and writing skills, with the ability to turn technical capabilities into buyer-relevant narratives

• Experience enabling sales with tools like pitch decks, one-pagers, and battlecards

• Comfortable working cross-functionally and operating in fast-paced, high-growth environments

• Experience marketing to HR or benefits decision-makers

• Familiarity with employee benefits or fintech infrastructure

• Prior experience at a startup or in a fast-scaling environment

• People management or mentorship experience

• Certain roles may involve occasional travel. You will be expected to attend company-wide on-site events three times per year.

• Although we operate as a 100% US Remote company, certain positions may necessitate occasional attendance at one of our offices in NY or Oakland. Additionally, some roles may require residence in specific geographic regions or time zones.

• All else equal, preference will be given to candidates based in New York City who can go into the office (near Union Square) 3x per week

Base salary of $160,000 to $190,000. Range(s) is subject to change. Benepass takes a number of factors into account when determining individual starting pay, including market comparables, interview performance, peer compensation, and years of experience.

• 95% coverage of medical, dental, and vision

• Fantastic benefits (of course 😃), including:

  • $250 WFH setup

  • $150/month cell phone + internet

  • $100/month Wellness

• We offer several team onsites a year

• Flexible PTO

At Benepass, we are working towards reimaging how companies take care of their people. We are committed to creating an inclusive environment for all our employees and are seeking to build a team that reflects the diversity of the people we hope to serve with our revolutionary products. Benepass is proud to be an equal-opportunity employer.