Lead Product Marketing Manager, B2B

We’re looking for a strategic, experienced, and commercially-minded Lead, Product Marketing Manager to lead Oura for Organizations end-to-end B2B product marketing strategy across ŌURA’s growing commercial business. You'll define how our commercial products are positioned and differentiated in the market — clarifying who we build for, what problems we solve, and why we win across employers, health plans, digital health providers, government/human performance, and research partners. 

In this role, you’ll own the commercial narrative for ŌURA’s B2B solutions and partner closely with Commercial, Product, Science, Sales, Marketing, and Comms/PR to translate complex enterprise and clinical capabilities into clear, outcome-driven stories that resonate with regulated buyers and drive revenue. You’ll lead end-to-end GTM for commercial launches, define and evolve enterprise solution packages, and translate market insights, win/loss analysis, and competitive intelligence into clear roadmap recommendations. You’ll partner closely with Commercial Marketing to power sales enablement through messaging frameworks and product trainings.

This role sits within the Product Marketing team and serves as a key bridge between Product and Commercial, with close day-to-day alignment to Commercial leadership, Sales, and Commercial Marketing.

What You Will Do:
Product & Narrative Strategy

• Define and own value propositions, positioning, and messaging hierarchies for Oura's commercial offerings — tailored to the buyers, use cases, and outcomes that matter across employers, health plans, digital health providers, government and human performance organizations, and research partners.
• Build and maintain persona and ICP definitions for commercial buyers and key stakeholders — grounding them in segmentation, market research, and direct customer insight.
• Translate complex enterprise capabilities (platform features, integrations, admin and data controls, privacy and security posture) into clear, outcome-driven narratives that resonate with regulated and enterprise buyers.

Go-to-Market Planning

• Lead GTM strategy and launch planning for commercial motions — including enterprise product milestones and new hardware/software launches as they impact B2B buyers.
• Develop Product Marketing Guides (PMGs) and launch playbooks that serve as the GTM source of truth for Commercial Marketing, Sales, Partner Marketing, Lifecycle, and PR.
• Ensure every launch ladders into broader commercial revenue goals — not one-off moments — and aligns with Oura's strategic B2B priorities.

Partner on Sales Enablement

• Own product positioning, messaging frameworks, value propositions, and proof points that power commercial sales materials, while Commercial Marketing owns sales enablement strategy and asset development.
• Partner with Commercial Marketing and Sales to identify messaging gaps by ICP, vertical, and funnel stage, and provide the product narratives needed to strengthen enablement.
• Lead product-focused trainings for Commercial teams, including launch education and objection-handling guidance to ensure consistent, accurate storytelling in market.

Market, Customer & Competitive Intelligence

• Drive a continuous voice-of-customer program across commercial verticals to inform both product strategy and GTM.
• Maintain and socialize competitive intelligence across verticals
• Own Market Requirements Documents (MRDs) and serve as the voice of the commercial market into product strategy and roadmap decisions.

Measurement & Feedback Loops

• Define PMM success metrics for each launch 
• Work with RevOps, Marketing Ops, and Data to ensure PMM inputs are reflected in CRM, ABM, and lifecycle tooling — and close the feedback loop from commercial GTM back into positioning and product.
• Run post-launch retrospectives with Product, Commercial Marketing, Sales, and Comms to continuously sharpen narratives, assets, and GTM mechanics.

Cross-Functional Alignment

• Serve as the single B2B PMM point of contact for the Commercial organization to reduce fragmentation and bring a coherent voice to the commercial story.
• Drive alignment across Product, Commercial, Marketing, RevOps, Comms, Science, and the broader Product Marketing Team, on commercial priorities.
• Maintain a transparent view of PMM work in flight and proactively manage tradeoffs with leadership across PMM and Commercial.

This is a remote US role. 

Requirements

We Would Love to Consider You If You Have:

• 10-12 years of product marketing experience, with a meaningful portion in B2B or enterprise contexts — ideally in digital health, health tech, wearables, or a closely adjacent space. Additional experience in consumer PMM, including messaging & positioning and GTM, is also desirable. 
• Experience building B2B marketing infrastructure from the ground up. You’ve taken ICP frameworks, enablement systems, and competitive intelligence programs from zero to one and can scale them as we scale. 
• Strong written and verbal communication skills. You can present to a CMO, write a pitch deck narrative, and brief a sales team, all with clarity and conviction.
• Healthcare or payer experience is strongly preferred. You understand how regulated buyers evaluate vendors, what proof points matter, and how to navigate trust-sensitive sales environments.
• Multi-vertical fluency. You're ready to flex across employer wellness, government/human performance, research, and digital health partnerships. You can hold multiple buyer contexts in your head at once and translate between them.
• Proven GTM ownership. You've led product launches end-to-end: from strategic positioning and messaging to sales enablement and post-launch measurement. You don't just support launches; you drive them.
• Strong storytelling instincts. You can take complex platform capabilities or clinical evidence and turn them into narratives that land with enterprise buyers, sales teams, and partners alike.
• Cross-functional influence. You've consistently aligned Product, Sales, Marketing, and other partners around a shared commercial strategy. You know how to earn trust and move work forward across functions and levels without relying on formal authority.
• Voice of customer orientation. You've conducted buyer interviews, synthesized market intelligence, and fed that directly into positioning and roadmap decisions.
• Competitive and market intelligence expertise. You don't just track trends; you turn market and competitive insight into strategic differentiation.

Bonus Points If You Have:

• Experience navigating privacy, security, and data governance requirements in highly regulated industries handling sensitive health or personal data.
• Proficiency with AI tools to accelerate and improve your work.

You'll Thrive Here If You:

• Bring strategic clarity to complex, multi-stakeholder environments, without needing a playbook handed to you.
• Can hold the big picture (what does the B2B narrative need to be?) while also sweating the details (is this deck actually usable in a payer sales meeting?).
• Thrive in fast-moving, ambiguous environments and know how to make good decisions with incomplete information.

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1 $170,000 - $200,000
• Region 2 $154,700 - $182,000
• Region 3 $139,400 - $164,000

A recruiter can determine your Region based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).