About Pinterest:
Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.
Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.
We are seeking a passionate and experienced Lead Product Marketing Manager to drive the creation, growth, and success of our app advertising business at Pinterest. You'll collaborate closely with product, sales, and marketing teams to develop compelling narratives, go-to-market strategies, and drive adoption of our app advertising solutions. You'll be a key contributor to shaping the future of app advertising on Pinterest.
What you'll do:
- Develop and execute go-to-market strategies for new and existing app advertising products.
- Create compelling product positioning, messaging, and value propositions that resonate with advertisers.
- Conduct market research and competitive analysis to identify trends and opportunities in the app advertising space.
- Collaborate with sales teams to develop sales enablement materials and training.
- Assessing the capabilities and value proposition of our app advertising solutions through strategic, qualitative, and quantitative analysis
- Work with product teams to translate product roadmaps into effective marketing plans.
- Drive product launches and feature adoption through impactful campaigns and communications.
- Represent the voice of the customer, providing insights to product and engineering teams.
What we’re looking for:
- 7+ years of experience in product marketing, with a focus on app advertising or app measurement.
- Expertise in developing and executing go-to-market strategies for B2B or advertising products.
- Strong understanding of the app advertising ecosystem and its key players.
- Proven ability to create compelling product messaging and positioning.
- Experience working cross-functionally with product, sales, and marketing teams.
- Excellent communication, presentation, and writing skills.
- Bachelor’s degree in marketing, business, or equivalent experience.
- Data-driven approach to decision-making and performance measurement.
Relocation Statement:
- This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
In-Office Requirement Statement:
- We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
- This role will need to be in the office for in-person collaboration1-2 times/quarter, and therefore can be situated anywhere in the country near a Pinterest office.
#LI-REMOTE
#LI-JB2
At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.
Information regarding the culture at Pinterest and benefits available for this position can be found here.
Our Commitment to Inclusion:
Similar Jobs
.png)
What you need to know about the Colorado Tech Scene
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
