The Lead Product Manager for the Medicare Advantage (MA) Shopping Journey is responsible for defining, optimizing, and orchestrating a seamless end‑to‑end experience that empowers prospects and members to discover, evaluate, and choose the right Medicare Advantage plan. This role oversees the strategy, roadmap, and performance of shopping and renewal journeys within the unsecured channel, ensuring experiences drive conversion, meet CMS regulatory standards, and reflect both customer needs and market dynamics.
This leader brings a deep understanding of customer behavior, digital shopping experiences, and regulated environments—translating insights into scalable, intuitive, and compliant product experiences.
Key Responsibilities
Shopping Journey Leadership
Own the full MA shopping, decision, and renewal journey—from awareness to plan selection—leveraging data, insights, and research to guide continuous iteration.
Identify friction points, conversion barriers, and opportunities to enhance clarity and confidence for prospects and members.
Partner cross‑functionally with Product, Marketing, Operations, and Support to deliver journey improvements and aligned messaging.
Define and maintain journey-level KPIs; guide the development of dashboards to monitor funnel performance and customer behavior changes.
Facilitate cross-functional workshops to communicate journey insights, align on strategy, and prioritize experience investments.
Maintain a clear prioritization framework that balances customer value, conversion impact, regulatory requirements, and operational feasibility.
Serve as the organization-wide advocate for a seamless, intuitive, and compliant customer experience.
Product Experience Ownership
Own the product experience for all unsecured-channel shopping flows, including:
Digital eCommerce pathways
Plan merchandising and storefront content
Prospect nurturing flows
Member renewal experiences
Ensure all experiences are responsive, accessible, fast, and compliant with CMS regulatory guidelines.
Define features and capabilities that support plan comparison, filtering, exploration of benefits, and guided plan choice.
Leverage data, behavioral signals, and user intent to identify where decision-support tools, educational modules, and personalized content should appear within the experience.
Champion scalable component design to ensure consistency across storefront pages, plan display modules, and conversion flows.
Cross-Functional Collaboration & Delivery
Anticipate risks, dependencies, and cross-team impacts associated with journey changes; lead issue resolution across Product, Marketing, and Digital Sales teams.
Partner with Adobe Product and Analytics teams and experimentation teams to measure test performance and drive data-informed optimization strategies.
Collaborate with Channel Product Managers to align shared components and maintain consistency across the unsecured digital experience.
Work closely with SEO Product Management to optimize storefront pages for organic search while preserving high-quality user experiences.
Align with Marketing and Personalization teams to ensure recommendations, and content frameworks integrate seamlessly with shopping and plan presentation logic.
Understand and apply insights from plan design, benefit structures, and market nuances when shaping experience improvements.
Use your skills to make an impact
Who You Are
Customer-obsessed and passionate about designing experiences that improve clarity and confidence.
Data-driven, curious, and comfortable experimenting to drive continuous optimization.
A systems thinker who can zoom out to strategy and zoom in to executional detail.
Highly collaborative, proactive, and skilled at navigating ambiguity.
An advocate for both customer needs and compliance standards.
Required Qualifications
Minimum 7 years of experience in digital product management, with ownership of consumer-facing journeys or eCommerce experiences
Proven success leading complex, multi-step customer journeys and improving conversion funnels
Strong analytical capabilities, with experience defining KPIs, interpreting behavioral data, and running A/B or multivariate tests
Experience working in regulated industries
Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority
Strong understanding of UX principles, responsive web design, accessibility standards, and component-based design systems
Exceptional communication, storytelling, and strategic thinking skills
Executive presence
Preferred Qualifications
MBA or other advanced degree
Experience working in agile teams
PM/PO SAFe Certification
Experience in Medicare Advantage, health insurance, or healthcare
Background in eCommerce merchandising, personalization, or SEO-influenced product experiences
Experience designing decision-support tools or educational modules for complex products
Strong understanding of continuous discovery in practice
Work-At-Home Requirements
This is a remote position.
Must have the ability to provide a high-speed DSL or cable modem for a home office. Associates or contractors who live and work from home in the state of California will be provided payment for their internet expense.
A minimum standard speed for optimal performance of 25x10 (25mpbs download x 10mpbs upload) is required.
Satellite and Wireless Internet service is NOT allowed for this role.
A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 04-17-2026About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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