Lead the product strategy and roadmap for data monetization, focusing on integrating first-party data with advertising platforms, engaging customers, and ensuring privacy compliance.
About the Role
We’re seeking a Lead Product Manager to drive our data monetization strategy, leveraging Attentive’s identity graph and first-party data to improve return on ad spend across platforms. You’ll own initiatives that unlock new value for our customers by powering more efficient, privacy-safe, and AI-enhanced advertising through data products and integrations.
What You'll Accomplish
- Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating first-party data across ad platforms
- Lead integrations with key advertising platforms like Meta — including deep familiarity with EMQ (Event Match Quality) scores and optimization levers
- Collaborate with data science and engineering to build scalable infrastructure for identity resolution, enrichment, and audience activation
- Partner with legal and compliance to ensure privacy-safe, consent-driven data usage
- Engage directly with strategic customers to solicit feedback and validate product concepts
- Define and run hypothesis driven A/B tests to evaluate product impact, in collaboration with go-to-market and analytics teams
- Track performance metrics, ensure product adoption, and drive continuous iteration based on data insights
Your Expertise
- 6+ years of product management experience, ideally in ad tech, martech, or B2B SaaS
- Experience building and scaling integrations with Meta, TikTok, or similar social platforms
- Proven record of driving product launches from alpha through GA with clear success criteria and learning objectives at each stage
- Understanding of EMQ[1] [2] scores, identity matching, and the mechanics of social ad targeting strongly preferred
- Deep analytical skills and familiarity with experimentation frameworks (A/B testing, holdouts, etc)
- Comfortable working across cross-functional teams including data science, legal, and customer success
- Excellent written and verbal communication skills
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full time position is $173,200 - $240,000 annually + equity + benefits
- Equity is a substantial part of the total compensation package
- Our salary ranges are determined by role, level and location
#LI-BH1
Top Skills
A/B Testing
Ad Tech
Audience Activation
B2B Saas
Data Monetization
Identity Resolution
Martech
Meta
Tiktok
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