Lead Product Manager owning customer identity, authentication, registration, and onboarding for free streaming. Define strategy and roadmap, write requirements, partner with engineering/design/analytics/security, and measure KPIs to improve acquisition, activation, conversion, and retention. Lead full product lifecycle, build dashboards, conduct analysis and experimentation, and bring competitive insights from the streaming ecosystem.
We are seeking a Lead Product Manager to own our clients' customer identity, authentication, registration, and onboarding experience for free streaming. This role is responsible for the critical first-touch customer journey—from account creation and login through activation and engagement within the free-streaming experience.
The ideal candidate combines strong product management fundamentals with experience optimizing customer acquisition, authentication, registration, subscription, and commerce-related user journeys. They will own strategy, roadmap development, requirements definition, KPI measurement, and cross-functional execution while partnering closely with engineering, design, analytics, security, and business stakeholders.
This position is highly visible and directly influences customer acquisition, activation, and engagement across the free streaming platform. The ability to work PT hours is preferred.
Key Responsibilities
Product Strategy & Roadmap Ownership
- Define and execute the product vision, strategy, and roadmap for Identity & Authentication and the free streaming platform.
- Balance customer needs, business objectives, technical constraints, and delivery timelines when prioritizing initiatives.
- Identify opportunities to improve acquisition, activation, conversion, authentication success, and customer retention.
- Champion customer-centric decision-making while aligning product investments with organizational goals.
Product Requirements & Definition
- Own the end-to-end customer identity and onboarding experience, including account registration, authentication, login, profile creation, activation, and associated commerce flows.
- Drive product strategy and roadmap decisions focused on reducing customer friction and improving activation, engagement, and conversion outcomes.
- Evaluate customer pain points throughout authentication and onboarding journeys and translate findings into measurable product improvements.
- Champion customer-first thinking by leveraging personal experience as a consumer of streaming and subscription-based products to identify opportunities for optimization.
Product Delivery & Execution
- Translate customer acquisition, registration, authentication, entitlement, and onboarding workflows into detailed product requirements and implementation plans.
- Partner with engineering and design teams to streamline onboarding experiences and reduce barriers to account creation and content access.
- Lead products through the complete lifecycle including discovery, requirements gathering, prioritization, development, launch, measurement, and optimization.
Analytics, Measurement & KPI Ownership
- Develop and maintain KPI frameworks for identity and onboarding experiences, including:
- Authentication Success Rate
- Account Creation Completion
- Onboarding Funnel Conversion
- Activation Rate
- Subscriber Conversion
- Customer Retention Metrics
- Build dashboards and reporting mechanisms that provide visibility to leadership and key stakeholders.
- Analyze product performance and customer behavior to identify friction points and optimization opportunities.
- Use quantitative and qualitative insights to drive continuous product improvement and prioritization decisions.
Competitive Intelligence & Market Analysis
- Maintain deep knowledge of the streaming media, digital identity, authentication, and AVOD/Freemium ecosystem.
- Monitor emerging technologies, industry trends, and competitive offerings to inform product strategy.
- Benchmark DIRECTV experiences against industry leaders and identify opportunities for differentiation.
- Bring competitive insights into roadmap planning, executive discussions, and strategic decision-making.
Enhanced KPI & Analytics Section
- Define, track, and continuously improve key authentication and onboarding performance metrics, including:
- Login Success Rate
- Registration Completion Rate
- Account Creation Funnel Conversion
- Activation Rate
- Time-to-Activation
- Authentication Failure Rate
- Customer Drop-Off Analysis
- Subscription and Conversion Metrics
- Partner with analytics teams to establish reporting frameworks, dashboards, SLAs, and operational visibility into customer onboarding health.
- Use quantitative insights to identify friction points and prioritize improvements across authentication and onboarding experiences.
Jobs Qualifications
5 to 7+ years of Product Management experience with demonstrated ownership of complex digital products and customer experience.
Proven expertise managing products through the full product lifecycle, from ideation and requirements creation through launch and optimization.
Strong experience writing detailed product requirements, user stories, and acceptance criteria.
Advanced analytical capabilities, including KPI development, dashboard creation, experimentation, and data-driven decision-making.
Proven expertise managing products through the full product lifecycle, from ideation and requirements creation through launch and optimization.
Strong experience writing detailed product requirements, user stories, and acceptance criteria.
Advanced analytical capabilities, including KPI development, dashboard creation, experimentation, and data-driven decision-making.
- Experience within MVPD, OTT Streaming, SVOD, AVOD, Digital Media, or Connected TV ecosystems.
- Familiarity with modern AI tools and workflows (such as ChatGPT), including the use of generative AI platforms to accelerate product documentation, requirements creation, roadmap planning, competitive analysis, and product strategy development.
- Experience leveraging AI-powered tools for prototyping, product discovery, workflow automation, or customer experience optimization is a plus.
- Strong understanding of managed and unmanaged connected device platforms and third-party streaming environments.
- Exceptional communication and stakeholder management skills, with the ability to translate complex technical concepts into clear business narratives.
- Demonstrated success leading cross-functional teams in ambiguous, fast-paced environments.
- Proven ability to create, manage, and communicate product roadmaps to executive and technical audiences.
Candidates from the following environments are strongly preferred:
- Streaming Platforms
- MVPD Providers
- OTT Media Companies
- Connected TV Ecosystems
- Subscription-Based Digital Product
- Telecommunications Providers
- Digital Consumer Applications
Preferred Education/Certifications:
- Bachelor’s degree or relevant experience
Benefits
- Medical, Dental, Vision, and Life Insurance
- Flexible Spending Accounts (Medical and Dependent Care)
- 401(k) Plan with Company Match
- Generous Paid Time Off
- 10.5 Paid Holidays
- Career Development Opportunities
About
At Group O, it’s our employees who we value most. That’s why we provide a supportive environment where employees are given every opportunity to excel. Group O offers a wide variety of careers with room for professional growth and advancement, and we are always looking for motivated individuals to join our team. At Group O, our employees’ health and well-being is equally as important as the work they perform. We back up that philosophy by providing a competitive benefits package that supports now and for their future.In 1974, Bob Ontiveros saw an opportunity to live the American dream and build a company for himself and his family. 50 years later, the packaging company he originally founded out of the back of his station wagon - Group O is ranked by the United States Hispanic Chamber of Commerce as one of the top five Latino-owned businesses in the country. Group O has gained prestige for helping Fortune 500 companies like Samsung, Michelin, Caterpillar, and PepsiCo turn their most complex business challenges into centers of profitability and efficiency. Headquartered in Milan, IL, Group O employs over 1,200 employees.
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