Lead Analyst, Marketing

As the strategic thought‑partner to our executive team, you will translate market signals, customer trends, and financial realities into decisive growth plays. You’ll own the end‑to‑end insight cycle—sizing opportunities, shaping go‑to‑market bets, and measuring business impact—so that every marketing dollar and product initiative ladders up to sustainable enterprise value. You will partner with leaders across the organization as you work on mission critical projects. This role will challenge you to think strategically and contribute to high-level discussions across the organization. This role will report to the head of Acquisition marketing. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.

• Master the landscape. Absorb our annual operating plan and LRP, competitive positioning, and P&L targets until you can cite them from memory.
• Pressure‑test assumptions. Audit current marketing performance against goals; flag blind spots and quick‑win efficiencies.
• Frame the right questions. Define the 3–5 strategic hypotheses that will unlock outsized growth and craft high‑level test plans.
• Influence early. Join leadership forums as the voice of marketing, ensuring marketing decisions align with broader business objectives.

• Guide investment mix. Synthesize insights from marketing platform data, sales channel data, test results, and competitive intel into clear recommendations on channel budgeting and scaling.
• Operationalize learning loops. Embed a cadence of strategic reviews—monthly performance readouts, and tests‑and‑learn roadmaps—so that insights translate into action.

• Shape long‑range strategy. Co‑lead annual planning, setting bold yet attainable growth targets and scenario models for new markets, partnerships, and product lines.
• Be the insight evangelist. Package complex findings into crisp board‑level narratives that drive alignment and accelerate decision‑making.
• Deliver outsized impact. Demonstrably lift revenue, margin, and marketing efficiency through your strategic guidance and cross‑functional leadership.

• 6+ years steering growth strategy, corporate strategy, or marketing leadership within high‑growth consumer or e‑commerce companies.
• Proven record of crafting multi‑channel growth playbooks and influencing C‑suite decisions that accelerate both revenue and profitability.
• Mastery of the core marketing levers of growth—market & audience expansion, channel‑mix optimization, and conversion‑rate uplift—and of building quantitative models that steer marketing investment.
• Expert experimenter: hands‑on experience designing, launching, and analyzing marketing tests at the campaign, channel, geo, and audience levels.
• Adept at translating quantitative analysis and qualitative insight into compelling strategic narratives that drive action.
• Executive presence & storytelling finesse; you slice through complexity, crystallize choices, and mobilize cross‑functional teams.
• Growth mindset & relentless curiosity; you continually scan the landscape for emerging opportunities, competitive moves, and disruptive business models.
• Data‑savvy and self‑sufficient: comfortable writing SQL, an advanced power‑user of Excel/Google Sheets, and quick to master new BI platforms.