Intermediate to Senior AIO/SEO Specialist

We’re looking to hire an intermediate to senior AIO/SEO specialist. This person has agency experience, and has worked with both large and small clients.

About Us:

Delta Growth is a digital marketing agency with a focus on marketing channels that grow revenue or increase profitability

• Search Engine Optimization
• Paid Advertising (Programmatic & Social)
• Email & Marketing Automation
• Conversion Rate Optimization

We are an incredible team of marketers who have worked with an assortment of startups, mid-size companies and enterprises such as Honda and Acura Canada, OpenSRS, LowestRates.ca, CARFAX Canada, BOSE, and many others. Our work is centered around our core values of transparency, flexibility, and achievement and we are looking for someone that reflects these values in how they work. 

We are a fully remote agency. We pride ourselves on ensuring our team has a healthy work life balance, and as part of this, we only work six hour days, and ensure your capacity never exceeds these hours. 

Full time remote is available within Canada only, (must be willing to flexibly work Eastern-Standard Time Zone hours). 

To learn more about what we do, check us out at https://dg.agency/ or https://www.linkedin.com/company/delta-growth/

Salary Range: $60,000 - $80,000+, commensurate on experience.

Job Description

About You:

Our team is growing and we’re looking to hire an intermediate to senior AIO/SEO specialist. We are looking for someone with a sense of curiosity and a desire to solve problems. Ideally, you have agency experience and have worked with both large and small clients.

You have hands-on experience working on AIO/SEO for a variety of different clients, including large and dynamic websites such as those in the YMYL or eCommerce spaces, as well as enterprise organizations. You have experience developing content strategies with a focus on quality over quantity, topical authority, and content that meets the needs of users at different stages of the buyer journey.

As an AIO/SEO Specialist, you’ve demonstrated your ability to uncover insights, understand a brand’s positioning and competitive marketplace, identify opportunities within search, and consider client limitations and resources when planning strategy. You’re comfortable working across both technical and content-focused AIO/SEO and collaborating with developers and other stakeholders to bring recommendations to life.

You will be responsible for:

• Technical AIO/SEO analysis, prioritization, and execution strategy, including identifying opportunities, creating and prioritizing user stories, and developing an overall implementation strategy.
• Developing AIO/SEO strategies grounded in user intent, topical authority and content analysis, including prioritization and execution across clients of varying sizes.
• Building and maintaining content briefs based on SERP analysis, user intent, and competitor gaps.
• Monitoring organic traffic, conversions, rankings, and other relevant performance metrics using tools such as Google Analytics and Google Search Console.
• Turning performance data and AIO/SEO analysis into meaningful, actionable insights for clients and internal stakeholders.
• Applying basic entity mapping and topical authority analysis, including understanding how these concepts can influence visibility in AI Overviews and answer engines.
• Developing an understanding of AIO/AIO, including how content, entities, and schema may be surfaced, cited, or analyzed by search engine AI Overviews, ChatGPT, Perplexity, and similar tools.
• Completing some SEO execution, including CMS updates and schema implementation. Creating and presenting SEO reports that communicate performance trends, opportunities, and recommended next steps.
• Managing client communication and tasks related to your SEO specialization.
• Working within a task management system to manage priorities, deadlines, and deliverables across multiple client accounts.
• Notably we don't do execution around Authority besides consulting with outreach teams and, rarely, arbitrage, so no link building is required for this role. 

Requirements include:

• At least 3 years of professional SEO experience.
• Deep technical AIO/SEO knowledge and strong analytical skills.
• Experience executing technical AIO/SEO work with developers, including participating in a QA process.
• Experience executing non-blog-related content strategies, e.g. location page projects, demographics projects, entity mapping work etc.
• Solid understanding of AIO/SEO principles, including how content and schema gets surfaced, cited or analyzed by search engine AI Overviews, ChatGPT, Perplexity, and similar tools.
• Basic coding knowledge including HTML, JS, CSS, or any backend experience
• Experience working across multiple client accounts and managing competing priorities.
• Professional experience working within a task management tool.
• Excellent communication skills, including the ability to explain technical SEO concepts to non-technical clients or stakeholders.
• Excellent ability to manage and prioritize time effectively.

Bonus Points if you have:

• eCommerce experience.
• Enterprise experience.
• Account / Client Management Experience
• Advanced Google Analytics and Google Tag Manager implementation / execution / strategy knowledge, e.g. use of custom dimensions, calculated fields, enhanced eCommerce
• Intermediate JavaScript skills, e.g. confidently executing on click tracking using GTM, scraping data using GTM to pass into GA, etc.
• CRO experience.
• Email / Marketing Automation experience.
• Experience in an agile or scrum environment.

Benefits and Perks

• Competitive salary 
• Flexible work schedule including a six hour work day (10am-4pm)
• Digital first, fully remote working environment
• 3 weeks vacation and paid sick days
• Paid day off on your Birthday!
• Extended health coverage starting from your first day
• Wellness Spending Account
• Learning and Development budget for courses, etc. 
• Our social and team events (Funtime Fridays!)

How to Apply:

Apply on this platform with your resume and a link to your up to date LinkedIn profile. We hope you find an amazing job whether it's with us or not!

We have a three step interview process that usually goes from application to response in about two weeks:

1. <15 minute survey with practical questions.
2. 30 minute phone call interview for technical fit, followed by a reference check.
3. 60 minute in-person interview (video conference during COVID) for culture fit.

All applicants will receive a response either way.

Our Core Values:

• TRANSPARENCY: We make it easy to hold us accountable. How? We give every client access to our project management system. We provide all clients with an always up-to-date Enterprise-class reporting dashboard for every channel we work on. It's our job to help you hold us accountable.
• FLEXIBILITY: We believe that saying "No" to clients is wrong. We believe in asking, "How?" We will build the project or ongoing relationship that is right for you at the time. Our teams and contracts will shift direction, grow and shrink without hassle. We'll flex into the right strategy no matter the channel.
• ACHIEVEMENT: We endeavour to always be the smartest, highest achieving team in Canada in the fields of Search Engine Optimization, Paid Advertising, Email & Marketing Automation, and Conversion Rate Optimization. We will prove it over and over again.