Integrated Media Planner

• Leveraging a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy 

• Generating and presenting integrated media plans considering all media channels by incorporating clear rationale based on client objectives 

• Communicating with clients on requests/questions daily over email and owning client meeting and deliverables 

• Maintaining an understanding of all syndicated media tools and how they can contribute to the planning task at hand 

• Collaborating with analytics team to ensure media strategies and reporting insights/deliverables are aligned to business objectives and measures of success 

• Negotiating with vendors to secure the best inventory and pricing available for our clients 

• Providing guidance and assist in analyzing Key Performance Indicators (KPI’s) for strategic media plans 

• Cultivating strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers. 

• Operating with a solutions-oriented approach and a high degree of client servicing 

• Contributing to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members 

• Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign 

• Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full 

• Assisting Finance in billing executions and discrepancies 

• Completing traffic sheets and assisting with gathering creative assets and instructions as needed 

WHAT YOU BRING TO THE TABLE

• 2+ years of experience in digital media planning and buying 

• Understanding and interest in programmatic media and real-time bidding 

• Experience working alongside a Demand Side Platform 

• Strategic thinking and proactive client service skills 

• Strong written and verbal communication skills 

• Strong issue resolution and problem-solving capabilities 

• Ability to work well in a cross functional team environment 

• Passion for staying current with the latest research and media tools to guide recommendations 

• Intermediate to Advanced Excel and Powerpoint skills 

• Commitment to creating inclusive, respectful environments where all voices are valued and supported. 

• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning. 

BONUS POINTS

• Hands on DSP buying experience 

• Previous client-facing experience 

• Previous holistic media planning experience 

• Experience working with a 3rd party ad server 

• Experience in digital reporting dashboards such as Datorama 

• Experience in holistic media planning with a focus on search and social 

• Basis Certified